Bozoma Saint John

Who Is Bozoma Saint John?

Bozoma “Boz” Saint John is a pioneering change agent and highly respected marketing executive, with nearly 20 years of experience across diverse industries, including digital entertainment, consumer goods, fashion, sports, and automotive. Known for her bold, forward-thinking ideas, Boz currently serves as Chief Marketing Officer at Endeavor and has held executive roles at Netflix, Apple, Uber, and Pepsi. Her exceptional career has even been documented in a Harvard Business School case study, titled “Leading with Authenticity and Urgency.”

What is her Background?

Bozoma’s career trajectory spans several major companies and groundbreaking roles. Previously the Chief Brand Officer at Uber, she applied her expertise in pop culture and consumer insights to strengthen Uber’s connection with its drivers and customers. At Apple, Boz served as Global Head of Consumer Marketing for Apple Music and iTunes, where she led global campaigns aimed at boosting brand loyalty and consumer engagement. She famously presented the Apple Music interface at the Worldwide Developers Conference, earning her the title of “the coolest person to ever go on stage at an Apple event” by Buzzfeed. Earlier in her career, Boz was Head of Music and Entertainment Marketing at Pepsi, where she collaborated with top global artists, including Beyoncé, Lady Gaga, and Eminem, and organized high-profile campaigns like the Super Bowl Halftime Show. Additionally, Boz has held positions at Ashley Stewart, Arnold Worldwide, and Spike Lee’s SpikeDDB. Recognized by industry peers, she was inducted into the American Advertising Federation’s Hall of Achievement in 2014 and has been featured on numerous prestigious lists, including Forbes’ #1 Most Influential CMO in 2021 and Billboard’s Power 100. Boz’s remarkable achievements are complemented by her philanthropic commitments. She serves on the boards of Girls Who Code and Vital Voices, mentors as an Executive Mentor at Levo League, and supports various initiatives in cancer research and women’s leadership. Bozoma is also a Henry Crown Fellow of the Aspen Institute and the author of *The Urgent Life*, a memoir published by Viking Books in 2023.