Branding
Content Marketing
internet marketing
Andy Stalman is one of the world’s leading experts in branding, globally known as “Mr. Branding.” His talent, charisma, and influence in the branding world have earned him international recognition. For over 25 years, he has been leading brand creation, development, and growth projects in more than 30 countries. He is also the co-founder and CEO of TOTEM Branding, one of the top global companies in brand transformation.
Stalman is the author of bestsellers such as BrandOffOn, widely regarded as the “bible of branding,” and HumanOffOn, which explores the impact of the internet on humanity. His latest book, TOTEM: Transforming Customers into Believers, has become one of the most successful books on branding and business in the post-pandemic era. Stalman is also a sought-after speaker and guest professor at prestigious business schools around the world.
Throughout his career, Andy Stalman has held leadership roles at renowned global companies. He served as Marketing Director for Lacoste and Aeropuertos Argentina 2000, and as Managing Director of Cato Partners in Europe and Latin America. His innovative approach to branding has made him a key figure in both the business and academic worlds.
Stalman co-founded TOTEM Branding, a company known for helping brands deeply connect with their audiences in a post-pandemic global context. He is the author of three influential books: BrandOffOn, considered an essential reference in branding; HumanOffOn, which examines how the internet is transforming human behavior; and TOTEM, focused on turning customers into brand believers.
He has received numerous awards, including “Branding Giant” from IE Business School, and he directs the BrandOffOn Master’s program, the first of its kind. Stalman’s extensive experience, both theoretical and practical, places him among the foremost authorities on branding today.
Andy Stalman’s conferences focus on branding transformation and its future, emphasizing the importance of values, ethics, and purpose in building meaningful brands. His speaking style is inspiring and thought-provoking, encouraging audiences to rethink the role of brands in an increasingly digital and globalized world.
Stalman’s human-centered approach resonates with audiences by showing how brands not only sell products but also influence emotions, communities, and global culture. His talks are ideal for businesses and organizations seeking to innovate and lead in a rapidly evolving environment.
In this conference, Andy Stalman explains how branding goes beyond marketing and advertising. It revolves around purpose, values, and the impact brands have on people’s lives and society. Successful brands lead through ethics, sustainability, and commitment, shaping the future of business and culture.
Stalman explores how digitalization and technology are transforming brands, but asserts that human emotions remain irreplaceable. He argues that more human and authentic brands are more profitable, and the challenge lies in maintaining emotional connections in an increasingly automated world.
From political figures like Donald Trump and Barack Obama to businesses like Lego and NASA, Stalman demonstrates how influential brands have mastered emotional connection. He shows how brands can create community and loyalty, and highlights that in the digital age, the opposite of love is not hate but indifference.
If you’re looking for an inspiring and visionary talk on branding, digital transformation, or business leadership, you can book Andy Stalman through Thinking Heads. As one of the most influential figures in branding, Andy offers expert insights into building brands that create lasting societal impact. Contact Thinking Heads today for more information and secure his participation at your next event.
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+(34) 91 310 77 40
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40