Andy Stalman

Who Is Andy Stalman?

Andy Stalman is one of the world’s leading experts in branding, globally known as “Mr. Branding.” His talent, charisma, and influence in the branding world have earned him international recognition. For over 25 years, he has been leading brand creation, development, and growth projects in more than 30 countries. He is also the co-founder and CEO of TOTEM Branding, one of the top global companies in brand transformation.

Stalman is the author of bestsellers such as BrandOffOn, widely regarded as the “bible of branding,” and HumanOffOn, which explores the impact of the internet on humanity. His latest book, TOTEM: Transforming Customers into Believers, has become one of the most successful books on branding and business in the post-pandemic era. Stalman is also a sought-after speaker and guest professor at prestigious business schools around the world.

What is his Background?

Throughout his career, Andy Stalman has held leadership roles at renowned global companies. He served as Marketing Director for Lacoste and Aeropuertos Argentina 2000, and as Managing Director of Cato Partners in Europe and Latin America. His innovative approach to branding has made him a key figure in both the business and academic worlds.

Stalman co-founded TOTEM Branding, a company known for helping brands deeply connect with their audiences in a post-pandemic global context. He is the author of three influential books: BrandOffOn, considered an essential reference in branding; HumanOffOn, which examines how the internet is transforming human behavior; and TOTEM, focused on turning customers into brand believers.

He has received numerous awards, including “Branding Giant” from IE Business School, and he directs the BrandOffOn Master’s program, the first of its kind. Stalman’s extensive experience, both theoretical and practical, places him among the foremost authorities on branding today.