Alan Moore

Who Is Alan Moore?

Alan Moore is a global expert in Engagement Marketing, entrepreneur, and CEO of SMLXL, a full-service design company based in New York and Barcelona focused on branding, packaging, digital and editorial illustration. He has worked as a creative and brand strategy advisor for global corporations like Coca-Cola, H&M, and Saab. His expertise lies at the intersection of design, technology, and business, providing a unique perspective on the evolving dynamics of the business world.

What is his Background?

Throughout his career, Moore has worked with leading organizations across six continents, serving as a consultant, board advisor, professor, and keynote speaker. His clients have included global companies such as Google, Microsoft, H&M, The Coca-Cola Company, McLaren Automotive, and KPN, helping them reinvent their business models, identify new growth opportunities, and navigate periods of transformation and disruption through a strategic lens.

Alongside his consulting work, Moore has built a distinguished career as an educator and thought leader. He has taught at world-renowned institutions including MIT, INSEAD, and the MIT Sloan School of Management, and is the author of several influential books on innovation and business, including Communities Dominate Brands (2005), No Straight Lines (2011), and Do Design: Why Beauty Is Key to Everything (2016). His work champions the idea that organizations can be both ethical, sustainable, and highly competitive by placing design, creativity, and customer experience at the heart of business strategy.