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Chris Anderson is a visionary author, speaker, and business leader known for his groundbreaking perspectives on the impact of digital technologies on business and society. Former editor-in-chief of *Wired* magazine (2001-2012), Anderson transformed the publication, earning numerous nominations and awards, including three prestigious National Magazine Awards for General Excellence. He is also the co-founder of 3D Robotics (now part of Kitty Hawk), a pioneering company in unmanned aerial vehicles (UAVs), and the founder of DIY Drones, a robotics community that has driven innovation in drone and aerial robotics technologies.
Chris Anderson’s career began at *The Economist*, where he worked for seven years in various editorial roles before moving on to edit for *Science* and *Nature*, two of the world’s most renowned scientific journals. In 2001, he took on the role of editor-in-chief at *Wired*, a period during which he transformed the magazine into a benchmark for technology and innovation, winning numerous awards for excellence. After 12 successful years, Anderson left *Wired* to become CEO of 3D Robotics, a company he co-founded that leads the UAV and drone industry in open innovation projects. Through 3D Robotics, Anderson has been a pioneer in the democratization of digital manufacturing, advancing access to 3D printing and electronic assembly tools.
Author of bestsellers such as *The Long Tail*, *Free*, and *Makers*, Anderson has explored topics such as niche economics, the online “free” model, and the digital manufacturing revolution. His concept of “atoms are the new bits” emphasizes the convergence of digital and physical realms, and how the democratization of information through the internet is now reflected in accessible physical creation for all. Recognized as one of the 100 most influential thinkers by TIME, Anderson continues to share his visionary insights on digital economy, innovation, and the future of technology.
Chris Anderson’s conferences are visionary and inspiring, providing a unique perspective on how digital technologies are transforming business and society. With a data-driven and practical approach, Anderson explores topics from the potential of 3D printing to the business model of free products, emphasizing the importance of adapting to emerging technological trends. His clear and accessible style helps audiences grasp complex topics and identify innovation opportunities in their industries. Anderson’s talks are an opportunity to reflect on the future of technology, the digital economy, and the role of physical creation in the information age.
Based on his book *The Long Tail*, this conference explores how the internet has changed the economy by enabling the success of niche products in a market that once only favored blockbusters. Chris Anderson analyzes how companies can leverage the “long tail” to diversify their offerings and connect with specific audiences, offering a practical guide to applying these principles in any industry.
Chris Anderson discusses how the free product model is transforming online business. Based on his book *Free*, he explores how companies can generate revenue by offering free products or services and how “freemium” has become a successful strategy. With examples from various industries, Anderson demonstrates how free offerings can be a powerful growth and loyalty tool.
In this talk, Chris Anderson introduces the phenomenon of micro-manufacturing and how 3D printing and electronic assembly are enabling anyone to create and build their ideas. With the phrase “atoms are the new bits,” Anderson describes how the democratization of digital manufacturing represents a new era where creativity and innovation are accessible to all, transforming industry and the consumer market.
Chris Anderson analyzes how open innovation is revolutionizing the drone and robotics industry. As the founder of DIY Drones and CEO of 3D Robotics, he explains how community collaboration and affordable technology have accelerated the development of drones and UAVs. An ideal conference for understanding the potential of open innovation in the future of technology.
If you’re looking for an inspiring and advanced talk on the future of technology, the digital economy, and innovation, you can book Chris Anderson through Thinking Heads. Recognized as one of the most influential thinkers of our time, Chris offers a unique perspective on how emerging technologies are impacting markets and society. Contact Thinking Heads today for more information and to secure his participation in your next event.
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