Antonio Núñez López
Storyteller. Expert in Communication and Branding
Time is the social currency today. And people will pay you in time only if you have a good story to tell. With just simple facts, people will only pretend to pay attention to you or maybe not even that.
Member of the U.S. National Storytelling Network, Antonio Núñez is an experienced strategist, expert on brands and corporate narrative with experience as a brand manager and advisor to major companies. He is the author of several works on storytelling and communication who currently holds the office of head of planning in the SDPF advertising agency, with offices in New York.
His specialty, which has won him professional prestige, is to get companies and leaders to tell stories, in other words, to discover, structure and communicate stories about their brand and their careers that inspire admiration and create a great corporate reputation. As a teacher and speaker, he has given hundreds of courses and lectures and works with several media outlets. He talks about tools for communicating efficiently and presents inspiring cases, such as Steve Jobs, Apple, Google, Harley Davidson, Barack Obama and Al Gore.
He has worked as General Director of Planning and Brand Management for Young & Rubicam, an agency specializing in strategic consulting. He was also part of Story & Strategy, advising political candidates and parties, heads of human resources, celebrities, media and brands like Evax, Endesa and Vodafone. Previously, he was a Partner and Director of Strategy for SCPF-WPP and honorary guest on the Saatchi & Saatchi World Strategy Committee.
Graduate in Business Administration and with an MBA from ESADE, he has written books like “Storytelling en una semana (Gestión 2000, 2011), “¡Será mejor que lo cuentes! Los relatos como herramientas de comunicación” (Empresa activa, 2007) and “La estrategia del pingüino” (Conecta, 2011). The first of these is aimed at people who want to communicate more efficiently, while the latter focuses on the best way to communicate one-on-one, word of mouth.
Expert in growth and innovation of retail businesses. Former Marketing Senior Executive for Mattel, Gillette, and Levi Strauss
High Commissioner for the Spain Brand (Marca España). Vice-president of Inditex (2005-2012)
Head of the Energy Sector at NEOM
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Spain's Secretary of State for Digitization and Artificial Intelligence. Entrepreneur and AI expert.
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President and CEO of Aena (2017-2018). President and CEO of CESCE (2016-2017). Secretary of State for Trade of Spain (2011-2016). State Economist.