Bob Borchers

Who Is Bob Borchers?

Bob Borchers is the Global Marketing Director for iPhone and a veteran in mobile and consumer marketing with over 20 years of experience at companies like Apple, Nokia, and Nike. He was a key member of the original iPhone team and played an instrumental role in the development, launch, and global expansion of the iPhone, iOS, and the App Store. Throughout his career, Borchers has focused on investments in mobile applications and explored new opportunities in both hardware and software, establishing himself as a leader in the tech industry.

What is his Background?

Bob Borchers has had a distinguished career in technology and marketing. Before joining Apple, he spent six years at Nokia, where he co-founded the luxury business unit Vertu and served as Vice President of Sales and Marketing. At Apple, beyond his critical role in the iPhone’s success, he led the Nike + iPod partnership and expanded the iPod accessory ecosystem. Prior to his mobile industry career, Bob worked at Nike, where he led efforts in product and service personalization. He holds over 30 patents and has been recognized for his contributions to innovation.