Bruce Himelstein is widely recognized as one of the foremost innovators in sales and marketing within the luxury hospitality industry. Currently serving as the Chief Marketing Officer of Loews Hotels, Himelstein brings a strategic vision that has revitalized several of the sector’s most iconic brands. His innovative approach and ability to transform customer experiences into competitive advantages have made him an influential figure in brand marketing and management.
Throughout his career, Bruce Himelstein has been a key leader in transforming prestigious luxury brands. Among his major accomplishments is his role in revitalizing The Ritz-Carlton Hotel Company, where, as Corporate Vice President of Sales and Marketing, he implemented the acclaimed “Blow The Dust Off The Lion and Crown” campaign. This initiative not only reinforced the brand’s prestige among long-time clients but also attracted a new generation of guests, enhancing the brand’s value in the global market. In addition to his work at Ritz-Carlton, Himelstein has held strategic positions such as President of Oceania Cruises and CMO at Kerzner International. Recognized by The Wall Street Journal and a member of the American Marketing Association’s Hall of Fame, his expertise has established him as an authority in brand building and customer experience.
Bruce Himelstein’s conferences stand out for their capacity to inspire audiences to adopt innovative, customer-centered approaches. With a dynamic and accessible style, Himelstein shares practical strategies for strengthening a brand, developing a service-driven culture, and fostering internal innovation. His talks are tailored for marketing professionals, executives, and business leaders seeking to refresh their approach in today’s competitive landscape.
Bruce Himelstein explores the strategies that propelled The Ritz-Carlton to success in the luxury world, detailing how to revitalize a brand without losing loyalty to its roots. From discovering and leveraging internal talent to adopting new business perspectives, Himelstein shares the secrets that have made his career a benchmark in the hospitality industry.
Everything within your organization adds to or detracts from your brand’s value. Himelstein shares key lessons from his experiences at Marriott, Ritz-Carlton, and Loews Hotels, emphasizing how breaking down internal barriers strengthens the brand and improves customer relations. Through practical examples, he teaches how to reinforce brand identity to internal and external customers alike.
In this conference, Bruce Himelstein recounts his journey from bellman to marketing director, sharing insights on resilient leadership and the importance of not fearing change. Through personal stories and examples from his career, he shows how a focused, collaborative leadership approach can transform both business outcomes and high-performance teams.
If you’re looking for an innovative and insightful talk on marketing, business strategy, or brand management, you can book Bruce Himelstein through Thinking Heads. As one of the leading figures in luxury hospitality marketing, Bruce offers a unique and expert perspective on building a powerful brand in today’s competitive market. Contact Thinking Heads today for more information and to secure his participation in your next event.
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+(34) 91 310 77 40
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40