Borja Martín

Data & Marketing driven decisions expert.
Entrepreneur, business school professor, and author.

Language:

English, Spanish

Topics

Specific topics

Consumer IntelligenceCustomer AnalyticsData-Driven DecisionsOptimization of Management Decision Making in the Digital Era

Who is Borja Martín?

Borja Marín is an expert in Data & Marketing driven decisions, entrepreneur, and Head of the Marketing Intelligence & Customer Analytics Program at ESADE Business School, as well as an author on Consumer Behavior and Market Trends.

He is considered a reference in consumer intelligence, customer analysis, trends, and data-driven decisions for the growth of organizations and the optimization of management decision-making in the Digital Era.

What can you expect from a conference with Borja Martín?

Borja Martín is a regular speaker at conventions and events and has given conferences in different organizations to inspire and train their teams, as well as to foster customer-centric work cultures.

In his conferences, Borja Martín combines the conceptual depth of the world of data and consumer intelligence with practicality and real applications in senior management environments.

With a powerful, clear, and humorous presentation style, Borja Martín connects immediately with the audience, helping them to understand the complex environments in which we live, the reasons behind customer behavior, and what solutions can be adopted to optimize management decision-making.

Borja Martín’s career and contribution to society:

Borja Martín holds a Degree in Sociology from the University of Barcelona, a Master's Degree in Marketing from UPC, a Postgraduate Degree in Marketing Strategies & Executions from NYU (New York, USA) and a PDG from IESE.

Throughout his career, he has been a partner and a director in different consulting firms, among them Salvetti Llombart.

He has participated in more than 500 national and international projects for multinationals and NGOs such as Unilever, Doctors without Borders, Nestlé, Inditex, Grupo Puig, San Miguel and Telefónica, helping them to put their customers at the center of the organization thanks to data and the improvement of the customer experience.

He has been a Professor in the Department of Marketing Management at ESADE Business School since 2007, where he directs the Marketing Intelligence & Customer Analytics program and leads courses in Master's Programs (Executive Education) related to the identification of competitive advantages through customer knowledge and the use of data for better decision-making. He also offers customized training to companies such as Hesperia, Clínicas Baviera, or Laboratorios Ferrer.

He is co-author of the books Fuzzy Marketing (Deusto) and Soul Marketing (Profit). He is a regular contributor to the Harvard Deusto Business Review and a regular contributor to the media.

He currently directs We Are Kale, a consulting firm specializing in customer analysis, markets, and digitalization for decision-making in organizations.

Related speakers

Alex Rodríguez

Alex Rodríguez

Chairman and Chief Executive Officer of A-Rod Corp.
Former Major League Baseball player and one of the most successful athletes of all time.

Emilio Lamo de Espinosa

Emilio Lamo de Espinosa

Geoplitics expert. Former President of the Elcano Royal Institute.

Ismael Cala

Ismael Cala

Journalist and TV and Radio Producer for CNN Español

Doug Tatum

Doug Tatum

Expert in capital markets, private equity and rapid growth companies and Chairman at Newport Board Group

Miha Pogacnik

Miha Pogacnik

Cultural Entrepreneur, Leadership Expert and Violinist Visionary. Ambassador of Culture of Slovenia,
Influencer, Activist, Adjunct Professor

James Champy

James Champy

Pioneer and Expert in Service Engineering and Organizational Behavior

Fernando Henrique Cardoso

Fernando Henrique Cardoso

President of Brazil (1995-2002). Sociologist and intellectual of great prestige and professor of the University of São Paulo

Federico Pistono

Federico Pistono

Author, Speaker and Futurist

CONTRATAR CONFERENCIANTE








    Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

    Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.