Borja Martín

Who Is Borja Martín?

Borja Martín is an executive, entrepreneur, professor at ESADE, and author, recognized as an expert in consumer behavior, Digital Business, and data & marketing-driven decisions. As a leading figure in consumer intelligence and customer analysis, he focuses on optimizing executive decision-making in the digital age, helping companies adapt to fast-paced market changes.

What is his Background?

With a background in sociology, a master’s in Marketing, and a PDG from IESE, Borja Martín has held partner and director roles in various consulting firms, including Salvetti Llombart. He has contributed to over 500 national and international projects, collaborating with prestigious brands like Unilever, Doctors Without Borders, and Nestlé, helping them center their strategies around customer data. Since 2007, Borja has been a professor at ESADE, leading programs that focus on leveraging customer insights and data to create competitive advantages. As an author and columnist, he has developed multiple courses and is a regular contributor to specialized media outlets. He currently leads We Are Kale, a consultancy focused on customer analysis and digitalization, and serves as the Director of Digital Business, Customer Experience, and Innovation at Ferrer.