Bruce Turkel

What Are His Conferences Like?

Bruce Turkel’s conferences are dynamic, entertaining, and filled with practical examples where he shares strategies that companies can implement to strengthen brand identity and meet the expectations of increasingly demanding consumers. With a unique approach that aims to inspire both leaders and creative teams, his presentations cover everything from building brand value to techniques for managing creative teams. Turkel demonstrates his ability to view business challenges from fresh perspectives and inspires innovation, providing attendees with practical tools to strengthen their brands and drive organizational success.

Selection of Conferences

7 Steps to Building Brand Value

In this talk, Bruce Turkel shares seven simple steps to build, maintain, and communicate a great brand. Through entertaining anecdotes and real-world examples, he illustrates how to add meaningful value to products and services by making them more valuable to customers. It’s a practical and accessible approach for companies to add value from the customer’s perception.

The Care and Feeding of Creativity

Managing creative people is a unique challenge. Bruce Turkel, with over 20 years of experience leading high-performance teams, shares practical techniques for creating a productive and inspiring professional atmosphere. In this presentation, attendees learn how to motivate and harness creative talent to drive innovation.

Presentation Skills

Creating a great product or ad campaign is only half the battle. As Bruce says, “It don’t mean a thing if you don’t sell a thing.” In this talk, he shares steps to overcome nervousness, organize ideas, and present both the product and the presenter in a dynamic and compelling way. His strategies are ideal for improving communication and impact in brand presentations.

Defining Your Brand Essence

BMW defines its brand essence with four words. Nike, GE, and Wal-Mart use three. Barack Obama sold “Hope” and “Change” with just two words. In this multimedia presentation, Bruce Turkel demonstrates how to distill a brand’s message down to its most practical, actionable, and compelling essence, creating a clear and resonant identity in the market.