Adolfo Fernández Sánchez

Who Is Adolfo Fernández?

Adolfo Fernández is a Spanish executive and advisor, a retail expert, and highly skilled in digital business and product strategy. Currently, he serves as the Global Product Strategy & Operations at TikTok, where he leads the company’s global product and commercial operations strategy, focusing on developing innovative solutions for digital commerce. Based in San Francisco, Adolfo is known for his ability to implement advanced technological strategies that transform and optimize digital retail ecosystems on a global scale.

What is his Professional Background?

With extensive experience in international business development and program management within the digital ecosystem, Adolfo Fernández has held key positions in high-impact tech companies. Previously, he worked at Google as a Business Development Manager for Spain & Portugal and later as a Global Program Manager, leading the internationalization and commercialization strategies of Google Shopping for the SMB segment. Beyond his corporate experience, Adolfo has spoken at over 200 global conferences, including influential forums such as the United Nations and the World Trade Organization, discussing topics related to digital transformation and globalization. Recognized by the World Economic Forum as an expert in retail, consumer goods, and digital communications, he stands out as an authoritative voice in these fields.