Kike Sarasola

Who Is Kike Sarasola?

Kike Sarasola, founder and president of the successful Room Mate Hotels chain, is recognized as a global leader in the hospitality industry. An Olympic athlete and natural-born entrepreneur, Sarasola combines his passion for innovation, design, and excellence in customer service with a unique business vision. His revolutionary approach has redefined traditional hospitality, always placing customer needs at the core of his business model.

What is his Background?

Since founding Room Mate Hotels in 2001, Kike Sarasola has reshaped the hospitality sector with his concept of eliminating the unnecessary and focusing on real customer needs, offering high-quality accommodations with breakfast included. Through an international expansion strategy, Room Mate Hotels has successfully established itself in major cities worldwide, competing against leading hotel chains.

Sarasola’s business model emphasizes personalization: each hotel is uniquely named and styled to reflect its location. His innovative approach to cost management, differentiated design, and the use of advanced technologies has been instrumental in the chain’s rapid growth, earning accolades such as the Gold Medal for Tourism Merit in Innovation in 2014. As an athlete, Sarasola represented Spain in three Olympics, earning three Olympic diplomas in equestrian events and a bronze in the European Championship. He also collaborates with the Minicol Foundation, supporting children affected by violence in disadvantaged areas of Colombia.