Barry Schwartz

Who Is Barry Schwartz?

Barry Schwartz is a professor of psychology at Swarthmore College in Pennsylvania and a prolific author with ten books and over a hundred articles published in scientific journals. His most widely known work, *The Paradox of Choice: Why More Is Less*, has been praised by Business Week and Forbes Magazine as one of the best business books of the year and has been translated into more than twenty languages. In this book, Schwartz explores the psychological impact of an abundance of choices in contemporary society.

What is his Background?

Barry Schwartz’s influence extends well beyond academia; his articles have appeared in esteemed publications such as *The New York Times*, *The New York Times Magazine*, *USA Today*, *Advertising Age*, *Scientific American*, *Newsday*, *Harvard Business Review*, and *The Guardian*. In addition to his research career, he is a frequent contributor to radio and television programs, having been interviewed on CNN, PBS, and CBS. Schwartz has also provided advisory support to the governments of the United Kingdom and the Netherlands, as well as to organizations in various industries, including healthcare, finance, tourism, advertising, e-commerce, media, and construction. Among his recent works is *Practical Wisdom: The Right Way to Do the Right Thing*, co-authored with Ken Sharpe, where he delves into the application of practical wisdom in everyday decision-making.