Stan Phelps is a renowned consultant, author, and speaker dedicated to meaningful differentiation in marketing to win the hearts of customers and employees. His focus extends to both customer and employee experience, offering innovative strategies known for their impact on satisfaction and engagement. Phelps is the creator of the “Goldfish Rule,” which suggests that the best way to drive sales is by enhancing the satisfaction of current customers rather than solely focusing on attracting new ones.
With a strong background in marketing, Stan Phelps began his career in leadership roles at Adidas before founding his own consulting firm, 9 Inch Marketing. His concept, “The Goldfish Rule,” has become an industry reference for its emphasis on customer loyalty and satisfaction. He is also the author of “The Goldfish Trilogy,” a series exploring his insights on marketing and engagement across various experience frameworks. Phelps has spoken at events like Takl and for renowned corporations such as IBM and Citi. He has been recognized as one of the top 60 influencers in customer experience by D!gitalist magazine and is a regular contributor to Forbes, where he shares his innovative strategies on differentiation.
Stan Phelps’ conferences are known for their inspiring approach and high-value content, blending deep insights into customer loyalty and satisfaction with practical, actionable strategies. His dynamic and engaging style ensures a memorable experience for attendees, who gain key tools to create positive impact for both customers and employees. Phelps stands out for offering fresh perspectives on how companies can differentiate themselves in a crowded market, addressing topics from technology to organizational culture’s importance.
This talk explores how small details are essential in creating memorable customer experiences. Stan Phelps introduces the 10 types of “Purple Goldfish” that companies can use to add value or reduce friction at every touchpoint.
Phelps introduces “Green Goldfish,” 15 ways to boost employee engagement through small extras that foster efficiency, empowerment, and loyalty, proving that employee well-being is key to business success.
This talk covers how companies can embrace purpose as a driver of engagement and growth, demonstrating how connecting with purpose can translate into profits and a positive societal impact.
Phelps explains how technology can be a key differentiator to enhance customer satisfaction, strengthen loyalty, and create a competitive edge in today’s market.
If you’re looking for an innovative and motivating talk on meaningful differentiation in marketing and employee engagement, you can book Stan Phelps through Thinking Heads. As a leading figure in customer experience and loyalty strategies, Stan offers expert insights on maximizing customer and employee satisfaction to drive business growth. Contact Thinking Heads today for more information and to secure his participation in your next event.
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