Julian Bulgheroni

Who is Julián Bulgheroni?

Julian Bulgheroni is a leading independent consultant specializing in the areas of Business Strategy, Consumer Experience and Change Management, as well as being one of the few futurists within the Latin American region. He is currently Regional Head of Business Growth & Strategic Initiatives at Geometry LATAM.

What can you expect from a conference with Julián Bulgheroni?

As a lecturer, Julian Bulgheroni has participated in sessions in Latin America, the United States and Europe on issues related to Consumer Experience, Disruption, Business Strategy and Innovative Business Models. His style is formally casual, participatory, empathetic and his lectures are usually covered with humor and emotion, with endless stories and anecdotes related to the behind the scenes of Disney.

What has been his professional career? How has he contributed to society?

He has a solid 20-year career (1997-2017) at The Walt Disney Company in Latin America and the United States, occupying different roles and having been responsible for multiple businesses and geographic regions.

Julian Bulgheroni was Regional Director of Corporate Strategy and Business Development at The Walt Disney Company, directing and supervising the company's different corporate divisions in Latin America (Media Networks, Studios, Consumer Products) as well as the different brands (Disney, Pixar, Marvel, Lucas Films). In turn, and in parallel, he was responsible for introducing and internally creating the discipline of Consumer Experience, holding the role of Regional Director of Marketing Consumer Experience, leading this practice for 8 years, from its origin to achieve a profound cultural change and strategic mindset.

Having spent several years as an independent strategy consultant, helping organizations to visualize their future vision and organizational purpose and capitalize on emerging opportunities, in recent years Julian has served as Regional Vice President of Strategy and Business Development at Kedge and has been Regional Chief Growth Officer and Chief of Staff of the VMLY&R Commerce (WPP international group). He currently leads the Digital Strategy and Customer Transformation practices at IBM.

Julian was born in Argentina, has a degree in Business Administration from the University of Belgrano and has a Postgraduate Degree in Strategic Management from the University of San Andrés. Julian has specialized studies in Leadership at the University of Illinois at Urbana-Champaign, in Communication Strategies at the University of Toronto and in Positive Psychology at Yale University. Additionally, he dedicated himself to studying the Strategic Foresight discipline for more than 5 years, reaching the status of Foresight Practitioner granted by The Futures School.

Topics:
1. Consumer Experience
2. Human Centric Models
3. Strategic Foresight
4. Future Trends