Former Regional Director of Corporate Strategy and Business Development at The Walt Disney Company.
Who is Julián Bulgheroni?
Julián is a distinguished professional specializing in business strategy, consumer experience, and change management, and one of the few futures designers in Latin America. With a solid 20-year career at The Walt Disney Company in Latin America and the United States, he currently leads Digital Strategy and Customer Transformation practices at IBM.
What are his conferences like?
Julián is an international speaker who participates in sessions in Latin America, the United States, and Europe on topics related to consumer experience, disruption, business strategy, innovation, entrepreneurship, and the future. His style is formally casual, participatory, empathetic, and his conferences are full of humor and emotion, with a multitude of stories and anecdotes related to behind-the-scenes experiences at Disney.
What is his career path?
With a 20-year career at Disney, Julián held different roles and was responsible for multiple businesses and regions, including Regional Corporate Strategy and Business Development Director in Latin America and introducing the Consumer Experience discipline in the company. After dedicating himself to strategy consulting independently for some years, in recent years he has served as Regional Vice President of Strategy and Business Development at Kedge and as Regional Chief Growth Officer and Chief of Staff at the international WPP agency VMLY&R Commerce.
Selection of conferences:
"Consumer Experience: How to Create Lasting Emotional Connections"
- Julián shares his experience in creating unique consumer experiences at Disney and how to apply these principles in any company.
"Disruption and Innovation: The Art of Breaking the Rules and Creating the Future"
- Julián explores how companies can lead in disruption and innovation, using examples from leading companies and his own experiences at Disney.
"Applied Futurism: How to Anticipate the Future and Create Effective Strategies"
- Julián presents the principles and tools of the Strategic Foresight discipline, explaining how to apply them to visualize the future and create effective strategies.
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Directors Fellow at the MIT Media Lab and a creative technologist at the NASA Jet Propulsion Laboratory