Fernando spent 18 years on the Corporate side with a strong proven track record in Marketing, Commercial and General Management functions across 8 countries on 3 multinational companies in Latam.
Mid 2011, he decided to start entrepreneur life , nowadays he is a partner of 3 companies, writing his first book, and he is a well-known keynote speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing across Latam.
He became a partner of Talk WOM www.comunidadtalk.com (acquiring a percentage of the enterprise) About Talk: Pioneer company of Word of Mouth WEB Services with branches in Mexico, Argentina & Colombia.
He is the founder of Liquid Thinking Latam (A Shopper Marketing & Training consulting firm.) both companies has a presence in 3 countries Argentina, Colombia & Mexico.
In 2013 Fernando Anzures acquired a percentage of Marketing News Magazine one of the most recognized marketing magazines in Colombia where he is also General manager, columnist and part of the editorial committee. Fernando writes for other influential media such as Dinero magazine and Insights Magazine in Ecuador.
He combines his entrepreneurial activities with one of his passions "Public Speaking" where he has delivered more than 40 presentations on Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in places such as New York, Miami, Brazil ,Argentina, Perú, México, Ecuador Colombia, Chile, Dominican Republic and Morocco.
Founder of Briyah Institute & Former CEO of GE Brazil
Digital strategist and social media specialist, entrepreneur, speaker, social activist and woman advocate.
High Commissioner for the Spain Brand (Marca España). Vice-president of Inditex (2005-2012)
Global digital thought leader, named one of the 25 most innovative and influential marketers in Europe. Senior Vice President of MTV Digital Studios. Former Senior Global Director of Social Media & Video at Lego Group
CEO of Evidence Based Psychology and Author of #1 Wall Street Journal bestselling book, ''Emotional Agility''.
Founder of Peninsula Strategies. Author, The Membership Economy
CEO of Sage Iberia. Expert in strategic innovation, digital transformation and team leadership
Minister for Development (2016-2018). Mayor of Santander (2007-2016)