Coro Saldaña

Who Is Coro Saldaña?

Coro Saldaña is a renowned expert in the digital management of retail and fashion companies, specializing in customer and employee experience, as well as Fast Fashion business models. Currently, she serves as Senior Retail and Fashion Advisor at Accenture, where she leads the retail and fashion practice, helping companies transform their digital strategies and adapt to new purchasing formats and business models.

What is her professional background and contribution to society?

Coro Saldaña has over 20 years of experience in the fashion industry, 14 of which have been focused on digital business development. She has worked with iconic brands like Roberto Torretta and Pepe Jeans, and led innovative projects such as Armario de la Tele and Amazon BuyVip.
Since 2017, she has led Spain’s first fashion startup acceleration program, Fashtech, with the University of Navarra, mentoring startups to integrate them into participating companies. She also serves as a mentor for various entrepreneurship forums, including Endeavor and StartupBootCamp. Additionally, she is a member of the Expert Committee of the Spanish Retail Association and Mercedes Benz Fashion Week Madrid.