Juan José Peso-Viñals is a renowned consultant and expert in marketing, customer experience, and business transformation, as well as a successful entrepreneur who has proven the effectiveness of customer-oriented marketing. As a partner at Daemon Quest-Deloitte since 2012, Peso-Viñals has solidified a differentiation model focused on understanding customers to help companies create real, sustainable value. His approach combines science and creativity to drive strategic decisions that enhance customer experiences and improve business outcomes.
Peso-Viñals founded Daemon Quest in 1999, turning his vision into a global firm with 300 employees and a presence in 25 countries, leading projects for major companies such as PepsiCo, Coca-Cola, Facebook, Liberty Seguros, and Mutua Madrileña. In 2012, he successfully integrated Daemon Quest into Deloitte, further advancing his innovative approach within one of the world’s largest consulting firms. He also teaches at IE Business School and collaborates with international business schools. As the author of more than 150 articles and the book *El cliente maltratado*, Peso-Viñals offers a forward-thinking view of marketing based on differentiation and a deep understanding of consumer needs.
Juan José Peso-Viñals’ conferences blend advanced marketing theories with practical case studies that demonstrate how companies can differentiate themselves by focusing on customers. With a didactic and dynamic style, Peso-Viñals connects with audiences from all sectors, sharing the successes of large brands as well as small businesses that have thrived thanks to a customer-oriented approach. His conferences are highly inspiring and provide practical tools for implementing effective, user-centered marketing strategies.
In this conference, Peso-Viñals explains how customer-centered marketing has become essential for business success. Through specific examples of global brands and local businesses, he shares strategies for understanding and anticipating customer needs, achieving effective differentiation that strengthens loyalty and maximizes perceived value.
Peso-Viñals addresses the pillars of business transformation, focusing on how customer-centered differentiation can lead to sustainability and growth. Attendees discover key elements for building a unique and adaptive value proposition, applicable to both large corporations and small-to-medium enterprises.
Focusing on customer experience, this talk reveals how innovation can be integrated at every stage of the customer journey. Peso-Viñals presents successful cases of companies that have revolutionized their industries through user-centered strategies, providing attendees with practical insights to improve customer satisfaction and loyalty.
If you’re looking for an inspiring and practical talk on marketing, customer experience, and differentiation, you can book Juan José Peso-Viñals through Thinking Heads. As a leading expert in business transformation and strategic marketing, Juan José offers an expert perspective on creating value from the customer. Contact Thinking Heads today for more information and to secure his participation in your next event.
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– Panels: Expert roundtable discussions.
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