One of the five leading experts in innovation, marketing and customers in Europe and Latin America, Juan José Peso-Viñals, teaches marketing at the Instituto de Empresa Business School and works as guest lecturer at business schools worldwide. He graduated Magna Cum Laude in Business Administration and Business Communications by the European University.
His extensive experience as Director of Sales and Marketing in relevant companies led him to start DAEMON QUEST, a multinational consulting firm that works with some of the major national and international companies. Right now he is the Director of the company.
He has also started the Strategic Marketing Forum, a specialized event held in Spain on marketing and implementing the latest corporate customer strategy.
"The Famous Five P’s are dead"
In 2008 he published El Cliente Maltratado (The Battered Customer) to critical acclaim and sales. In it he presents a complex argument in a smart and simple way: "the customer is abused, on principle, unless there is a strong reason not to.”
He has published more than a hundred articles in national and international media focusing in Customer Strategies, Marketing and Sales, and he is also editor of The Marketing Intelligence Review, magazine leader in its sector. He also works as columnist in the economic Spanish newspaper Expansión where he has been contributing regularly for more than five year.
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