Juan Jose Peso Viñals

Juan José Peso Viñals

Expert in Marketing, Innovation and Customer Management.

Language:

English, French, Italian, Spanish

One of the five leading experts in innovation, marketing and customers in Europe and Latin America, Juan José Peso-Viñals, teaches marketing at the Instituto de Empresa Business School and works as guest lecturer at business schools worldwide. He graduated Magna Cum Laude in Business Administration and Business Communications by the European University.

His extensive experience as Director of Sales and Marketing in relevant companies led him to start DAEMON QUEST, a multinational consulting firm that works with some of the major national and international companies. Right now he is the Director of the company.
He has also started the Strategic Marketing Forum, a specialized event held in Spain on marketing and implementing the latest corporate customer strategy.

"The Famous Five P’s are dead"

In 2008 he published El Cliente Maltratado (The Battered Customer) to critical acclaim and sales. In it he presents a complex argument in a smart and simple way: "the customer is abused, on principle, unless there is a strong reason not to.”

He has published more than a hundred articles in national and international media focusing in Customer Strategies, Marketing and Sales, and he is also editor of The Marketing Intelligence Review, magazine leader in its sector. He also works as columnist in the economic Spanish newspaper Expansión where he has been contributing regularly for more than five year.

Related speakers

Isra García

Isra García

Marketer, Social Media Expert

Nir Hindi

Nir Hindi

Founder of The Artian

Marta Peirano

Marta Peirano

Spanish journalist, researcher and author on technology and power.

Karlie Kloss

Karlie Kloss

Supermodel, entrepreneur and philanthropist

Alan S. Cohen

Alan S. Cohen

Executive Leadership Coach, Corporate Trainer, Professional Speaker and Author

Guillem Graell

Guillem Graell

FC Barcelona Chief Marketing Officer (2017-2021) and one of the world’s most experienced Chief Brand Officers.

Adam Cheyer

Adam Cheyer

Co-founder of Siri, Inc. and Venture Partner at Project Voice Venture Partners.

Jesús Calleja

Jesús Calleja

Expedition leader and adventurer. TV host and producer.

CONTRATAR CONFERENCIANTE








    Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

    Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.