Consumer Intelligence
Customer Analytics
Data-Driven Decisions
Optimization of Management Decision Making in the Digital Era
Borja Martín is an executive, entrepreneur, professor at ESADE, and author, recognized as an expert in consumer behavior, Digital Business, and data & marketing-driven decisions. As a leading figure in consumer intelligence and customer analysis, he focuses on optimizing executive decision-making in the digital age, helping companies adapt to fast-paced market changes.
With a background in sociology, a master’s in Marketing, and a PDG from IESE, Borja Martín has held partner and director roles in various consulting firms, including Salvetti Llombart. He has contributed to over 500 national and international projects, collaborating with prestigious brands like Unilever, Doctors Without Borders, and Nestlé, helping them center their strategies around customer data. Since 2007, Borja has been a professor at ESADE, leading programs that focus on leveraging customer insights and data to create competitive advantages. As an author and columnist, he has developed multiple courses and is a regular contributor to specialized media outlets. He currently leads We Are Kale, a consultancy focused on customer analysis and digitalization, and serves as the Director of Digital Business, Customer Experience, and Innovation at Ferrer.
A regular speaker at conventions and events, Borja Martín combines in-depth conceptual knowledge with practical applications tailored to executive-level audiences. His style is powerful, clear, and humorous, quickly engaging the audience. In his conferences, he facilitates the understanding of complex environments and offers actionable solutions for effective executive decision-making.
Dive into the impact of data and marketing on executive decision-making. Borja Martín provides practical and applicable insights to optimize strategies in the digital era, enhancing business decision-making and achieving greater management effectiveness.
Explore the world of consumer intelligence in a changing market. Borja Martín explains how a deep understanding of customer behavior can drive more effective, customer-centric business decisions.
Discover key strategies for digital transformation in marketing. Based on his experience in successful projects, Borja Martín shares insights into how organizations can adapt and thrive in constantly evolving digital environments.
If you’re looking for a dynamic and insightful talk on data-driven decisions, digital transformation, and consumer behavior, you can book Borja Martín through Thinking Heads. As a leading figure in Data & Marketing Driven Decisions, Borja offers an expert perspective on optimizing decision-making in the digital age. Contact Thinking Heads today for more information and to secure his participation in your next event.
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