Paola Aldaz Biere is a leading executive in innovation, business development, and transformation through technology across multiple commercial fields. With a career spanning leadership roles at Mastercard, The Coca-Cola Company, and The Walt Disney Company, Paola has become one of the most influential figures in marketing and business strategy in Latin America. She is the co-founder of Zota Ztudio, a consulting firm specializing in strategic innovation. In addition to her corporate work, Paola is a university professor and the author of BrandExponential, an influential book on the future of branding in the digital era.
Paola Aldaz Biere’s career has been marked by innovation and leadership across various sectors. She started in consulting, working with companies like Renault, Visa, and MasterCard. Later, at The Walt Disney Company, she was responsible for launching Radio Disney in Spanish and integrating streaming platforms across Latin America. Her time at The Coca-Cola Company solidified her experience managing over 18 brands across the region. As Vice President of Marketing at Mastercard for Colombia and Ecuador, Paola developed innovative marketing strategies and key partnerships with banks, fintechs, and global organizations. In 2020, she became Chief Innovation Officer and CEO of DDB, leading the company’s digital transformation. Throughout her career, Paola has also taught innovation at prestigious universities in Latin America and the United States.
Paola Aldaz Biere’s conferences are dynamic, inspiring, and packed with practical insights. Focusing on innovation, technology, and branding, Paola provides a fresh perspective on how companies can transform their operations and strategies to thrive in a constantly changing digital world. Her ability to simplify complex concepts and turn them into actionable tools makes her talks highly valued. Through real-world examples and success stories, Paola motivates her audience to adopt innovative approaches to their businesses.
In this talk, Paola Aldaz Biere explains how companies can leverage technology to enhance their operations and strategies, transforming their business models to meet the challenges of the future. From digitization to process innovation, Paola provides a clear roadmap for success in the technological era.
Paola shares her vast marketing experience to show how growing companies can innovate their strategies to improve performance and achieve sustainable growth. With real-life examples and effective tactics, Paola guides companies on their path to commercial success.
This inspiring conference addresses the importance of creativity and innovation in the business world. Paola offers practical tools to foster a culture of innovation within companies and demonstrates how these principles can be applied in any industry to drive success and stay ahead in competitive markets.
If you’re looking for an inspiring and practical talk on innovation, technology, or marketing, you can book Paola Aldaz Biere through Thinking Heads. With her experience in multinational corporations and startups, Paola offers a unique strategic vision that can transform any business. Contact Thinking Heads today for more information and secure her participation at your next event.
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40