Guillem Graell

Who Is Guillem Graell?

Guillem Graell is an entrepreneur and one of the world’s leading brand strategists, with over 18 years of experience in building global businesses in sports, FMCG, and entertainment sectors. As the former Chief Marketing Officer (CMO) of FC Barcelona, Graell transformed the club into a “LoveBrand,” making it the most valuable football brand in the world according to *Forbes*. He also tripled the club’s digital product revenue, establishing its leadership in content and digital product strategies.

What is his Background?

Guillem Graell holds a degree in Industrial Engineering from the Universitat Politècnica de Catalunya and completed the General Management Program (PDG) at IESE Business School. He has worked at major multinationals such as P&G, Reckitt Benckiser, Chupa Chups, Codorníu Group, and Accenture. From 2017 to 2021, he was the CMO of FC Barcelona, where he led the club’s digital and brand transformation. He was responsible for launching Barça Studios, an innovative business model valued at over €250 million, and led the club’s social media strategy, reaching over 400 million followers and becoming the first sports brand to exceed 10 million subscribers on YouTube.

He also managed the club’s NFT and crypto strategies, along with its eSports and digital subscription products like Culers Membership and Barça TV+. Currently, Guillem Graell is the co-founder and Managing Partner of D2F, a company that bridges the gap between brands and fans in the sports and entertainment industries, helping monetize these relationships.