José Peñín is arguably the most prolific and experienced wine writer and journalist in the Spanish-speaking world, recognized internationally as a leading figure in the wine industry. He is the creator of the “Guía Peñín,” the most influential and widely consulted guide to Spanish wines globally, shaping opinions in the wine industry worldwide. A tireless traveler, he has visited vineyards across the globe and is also a distinguished speaker, consultant, and wine taster, known for his expertise in prestigious wine-related events worldwide.
José Peñín founded and directed CLUVE (Wine Selection Club), one of Spain’s first wine clubs, and launched Sibaritas and Bouquet magazines, with Bouquet being Spain’s first magazine exclusively dedicated to wine. He was a founding member and columnist of Sobremesa, a gastronomic magazine where he led the wine section. Peñín also founded the consulting firm PEÑIN & REEDER and Pi-Erre Comunicación Integral, the first Spanish communications and events company focused on wine, where he now serves as honorary president. His work with prominent media such as El País, El Mundo, and La Vanguardia, as well as his radio contributions on Cadena SER and Antena 3 Radio, have established him as a highly influential wine critic. He has received numerous awards, including the “National Gastronomy Award” and “Best Wine Guide in Europe” at the Gourmet Voice Festival. He was a member of the Royal Academy of Gastronomy and listed among the 100 most influential Spaniards by GQ magazine.
José Peñín’s conferences provide an enriching, in-depth experience on the world of wine, characterized by his expert yet accessible approach. Peñín brings his vast knowledge to life with engaging storytelling, guiding audiences through the cultural and commercial nuances of viticulture. His style is both educational and enjoyable, focusing on the evolution of wine in Spain and its positioning in the global market, highlighting the importance of wine in gastronomy and culture. Each talk offers a chance to explore the richness of wines from the perspective of an industry leader.
In this conference, José Peñín delves into the influence of the “Guía Peñín” on the wine industry, showing how it has become an essential reference for producers, distributors, and consumers worldwide. The talk examines the assessment process and how trends in the wine market are created, illustrating how this guide has transformed global perceptions of Spanish wine.
José Peñín discusses the development of Spanish wines over the decades, touching on topics such as production innovations, the diversity of wine regions, and the growing presence of Spanish wines in the global market. This conference provides a comprehensive view of the role of Spanish wine in the international culinary landscape.
If you’re looking for an expert and insightful talk on the wine world and its cultural and commercial significance, you can book José Peñín through Thinking Heads. As one of the leading figures in viticulture, José offers a profound perspective on the wine industry and its impact on gastronomy and economy. Contact Thinking Heads today for more information and to secure his participation in your next event.
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Contact us
MADRID
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
Seoul
© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40