John Sculley

What Are His Conferences Like?

John Sculley’s conferences are visionary and challenge-focused. Drawing from his experiences at Pepsi and Apple, Sculley shares insights on business reinvention, adaptability to change, and the vital role of technology in sustainable growth. His practical approach and case studies inspire global audiences to explore new possibilities and apply innovative strategies within their own organizations.

Selection of Conferences

The Experience Marketing Revolution

In this conference, Sculley explores the evolution of marketing from mass campaigns to personalized consumer experiences. With examples like the Pepsi Challenge, he shares insights on how to create deep, meaningful connections with consumers in a crowded market. This is an inspiring talk for brands seeking a shift toward personalization and customer loyalty.

Digital Health and the Future of Medicine

Sculley shares his vision of how digital technologies are transforming the healthcare sector, focusing on cost reduction and increased access to medical services. He highlights examples of medical technology startups driving impactful changes in diagnostic efficiency, providing an innovative perspective for the health industry.

Business Adaptation in the Digital Age

This talk focuses on how companies can embrace adaptability to face economic and technological changes. Sculley explains his theory on third-wave companies, those that thrive in dynamic environments, and illustrates how to implement flexible business models to lead in times of digital transformation.