Toni Segarra

Publicist. Founding Partner of Alegre Roca.

Catalan

Spanish

Travels from

Spain

Barcelona

What are the Expert’s Topics?

Topics

Specific topics

advertising

Brand creation

Branded content

About the Expert

Who Is Toni Segarra?

Toni Segarra is one of Spain’s most influential and acclaimed advertising creatives, known for his ability to transform the advertising landscape through innovative campaigns. Born in 1962 and a graduate in Spanish Literature, Toni began his career in 1985 by founding the Vinizius studio with his brother, later working with prestigious agencies like Vizeversa, Contrapunto, and Casadevall Pedreño SPR. In 1996, he founded *S,C,P,F…*, an agency that revolutionized Spanish advertising, becoming the most awarded in Spain’s Creative Club. Recognized as “Creative of the Century” by *Anuncios* magazine in 2000, he also received the National Communication Award for Advertising from the Government of Catalonia in 2009.

What is his Background?

Toni Segarra’s career is marked by his work at several of Spain’s leading advertising agencies, where he demonstrated his exceptional creative skills, especially as creative director at Delvico Bates, then the most awarded agency in Spain. With the founding of *S,C,P,F…*, Toni elevated creativity to new heights, creating memorable campaigns celebrated both nationally and internationally, with awards from festivals like D&AD. His work has left an indelible mark on the industry, earning him accolades from major national and international festivals, making him a reference in advertising creativity and brand building.

Speaker’s Conferences

What Are His Conferences Like?

Toni Segarra’s conferences are inspiring, energetic, and full of practical insights about advertising and creativity. With his vast experience and passion, Toni addresses topics such as the importance of creativity in business, building long-lasting relationships between brands and audiences, and the future of advertising in a constantly changing world. His ability to connect with audiences and his unique perspective on creativity’s transformative power in brands make him a captivating speaker.

Selection of Conferences

The Power of Creativity in Business

In this talk, Toni Segarra shares his experience in the world of advertising and explains how creativity can be the key factor in business success. From his journey in leading agencies to founding *S,C,P,F…*, he explores how creativity has driven his career and become essential for brand differentiation.

Building Lasting Relationships between Brands and Audiences

In this talk, Toni explores new ways of working and collaborating in today’s advertising world, showing how brands can build solid, authentic relationships with audiences. He provides insights into the importance of authenticity and emotional connection in advertising.

The Future of Advertising

In this session, Toni Segarra reflects on the future of advertising and offers guidance on how brands can remain relevant in an ever-evolving environment. He shares strategies for adapting advertising to new trends and meeting the needs of today’s consumers.

More about the Expert

Videos

Book Toni Segarra for your Event

Do You Want To Book Toni Segarra?

If you’re looking for an inspiring talk on creativity, advertising, and brand building, you can book Toni Segarra through Thinking Heads. As one of the most influential creatives of his generation, Toni offers a unique perspective on how creativity can transform brands and connect with audiences. Contact Thinking Heads today for more information and to secure his participation in your next event.

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