Sarah Hyndman

The Founder of Type Tasting, Expert in Multisensory Typography and Type Psychology.

Language:

English

Who is Sarah Hyndman?

Sarah Hyndman is a graphic designer, writer, and public speaker recognized for her interest in type psychology. Her main area of expertise is multisensory typography. Her mission is to change the way we think and talk about typography, making it exciting for everyone. With six years of research in typography and perception, Sarah can speak about her experiments, approaches, and insights into the results.

What are her conferences like?

Sarah delivers engaging talks with abundant audience participation and demonstrations that inform, entertain, and challenge preconceptions. Her presentations are dynamic and energetic, and her interactive style ensures a unique experience for attendees. Her goal is to spark interest and enthusiasm for typography, demonstrating its relevance in our daily lives.

What is her background?

Sarah is the author of two books ("Why Fonts Matter" and "How to Draw Type and Influence People") and a card game ("What's Your Type? A type dating card game"). She has participated in numerous international events and conferences, sharing her knowledge on the influence of typography in our daily experiences and culture at large. Her innovative approach has been recognized and valued in the fields of design and type psychology.

Selection of Conferences:

"Typography in Everyday Life"

Explore how typefaces narrate our daily experiences and document our cultural tastes. Discover how typographic forms and styles influence our emotions and perceptions. Through visual examples and audience participation, Sarah will reveal the relationship between typography and our everyday lives.

"Multisensory Typography: Beyond Words"

Discover how different senses can affect our interpretation and response to typography. Explore how visual, auditory, and tactile elements can enrich typographic communication. Sarah will present practical examples and interactive demonstrations to illustrate how multisensory typography can create impactful experiences.

"Typography for Positive Change"

Explore the power of typography as a tool for creating positive change in society. Sarah will share inspiring examples of projects where typography has been used to promote social causes, raise awareness, and foster inclusivity. Discover how we can utilize typography to communicate powerful messages and generate lasting impact.

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