advertising
Brand creation
Branded content
Toni Segarra is one of Spain’s most influential and acclaimed advertising creatives, known for his ability to transform the advertising landscape through innovative campaigns. Born in 1962 and a graduate in Spanish Literature, Toni began his career in 1985 by founding the Vinizius studio with his brother, later working with prestigious agencies like Vizeversa, Contrapunto, and Casadevall Pedreño SPR. In 1996, he founded *S,C,P,F…*, an agency that revolutionized Spanish advertising, becoming the most awarded in Spain’s Creative Club. Recognized as “Creative of the Century” by *Anuncios* magazine in 2000, he also received the National Communication Award for Advertising from the Government of Catalonia in 2009.
Toni Segarra’s career is marked by his work at several of Spain’s leading advertising agencies, where he demonstrated his exceptional creative skills, especially as creative director at Delvico Bates, then the most awarded agency in Spain. With the founding of *S,C,P,F…*, Toni elevated creativity to new heights, creating memorable campaigns celebrated both nationally and internationally, with awards from festivals like D&AD. His work has left an indelible mark on the industry, earning him accolades from major national and international festivals, making him a reference in advertising creativity and brand building.
Toni Segarra presents his topics in a conversational format. These are inspiring, energetic talks, full of practical insights into the world of advertising and creativity. With his vast experience and passion, Toni addresses subjects such as the importance of creativity in business, building lasting relationships between brands and audiences, and the future of advertising in a constantly changing world. His ability to connect with the audience and his unique vision of the transformative power of creativity in brands make him a captivating speaker.
More than a traditional conference, Toni Segarra offers an open and participative encounter where, drawing on his extensive experience in the advertising world, participants can discuss the key issues shaping the present and future of communication, creativity, and brands.
Among the possible topics to explore:
The power of creativity in business: How creativity can make the difference in business success, with real-life examples and practical reflections.
Building lasting relationships between brands and audiences: New scenarios for work and collaboration in today’s advertising landscape, and how to achieve genuine, solid connections between brands and people.
The future of advertising: Trends that are transforming the industry and how brands can stay relevant in a constantly changing environment.
However, this conversation with Toni Segarra is not limited to these topics: the format is flexible and adapts to the audience’s interests, allowing for deeper exploration of any aspect related to creativity, innovation, the current challenges of communication, or the universe of brands.
A unique opportunity to dialogue, ask questions, and reflect alongside one of the most renowned creativity experts in the Spanish-speaking world.
If you’re looking for an inspiring talk on creativity, advertising, and brand building, you can book Toni Segarra through Thinking Heads. As one of the most influential creatives of his generation, Toni offers a unique perspective on how creativity can transform brands and connect with audiences. Contact Thinking Heads today for more information and to secure his participation in your next event.
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