Susana Campuzano is one of Spain’s most renowned experts in Luxury Marketing and Management. With a career spanning over 30 years in the luxury sector, Susana held key strategic roles at iconic companies like Chanel, where she served as Marketing Director and launched signature products such as Egoiste, Allure, and the Precision cosmetic line. Beyond her extensive experience with luxury brands, Susana worked in fashion distribution as Marketing Director for Value Retail and in the jewelry sector as Business Director for De Beers in Spain. Currently, she is the founder and director of Luxury Advise, a consultancy specialized in the strategic management of luxury brands.
Susana Campuzano began her career in the art world before joining Chanel Spain, where she worked for 13 years. Her experience in the sector led her to specialize in Luxury Marketing, and in 2003 she published *The Universe of Luxury*, the first book in Spanish to analyze luxury from a strategic perspective. In 2005, she founded Luxury Advise, a consultancy that advises companies on luxury brand management, and in partnership with IE Business School, she created Spain’s first Executive Program on Strategic Luxury Brand Management. Susana is also a frequent speaker and educator on luxury marketing topics and a key figure in training future leaders in the luxury industry.
Susana Campuzano’s conferences are insightful and illuminating, focusing on luxury from a strategic perspective. With a clear and passionate style, Susana shares her expertise on brand building, innovation in the luxury sector, and the expectations of high-end consumers. Her presentations blend practical cases, current trends, and an academic approach that is appealing to both seasoned professionals and emerging talents. Susana invites her audience to reflect on value, exclusivity, and customer experience in the luxury sector.
An in-depth exploration of the keys to luxury and building exclusive brands. Susana Campuzano reveals how luxury is redefined and adapts to new market demands while maintaining its essence of exclusivity and value.
Susana analyzes emerging trends and innovation strategies in the luxury sector, providing attendees with insight into how leading brands are evolving to meet the changing expectations of high-end consumers.
Drawing on her vast experience in managing exclusive products and services, Susana presents marketing and management strategies to successfully position luxury brands in highly competitive markets.
If you’re looking for an expert talk on Luxury Marketing and Management, you can book Susana Campuzano through Thinking Heads. As one of the foremost experts in the luxury sector, Susana offers a unique, strategic perspective on how to build and position exclusive brands in today’s market. Contact Thinking Heads today for more information and to secure her participation in your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
– Solid Contracts: Legal protection and clear clauses regarding cancellations.
– Plan B: Immediate backup support in case of unforeseen events.
– Fiscal Compliance: Proper invoicing and adherence to regulations.
– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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