Laureano Turienzo Esteban is a leading voice in the Spanish-speaking retail world. As an independent consultant and President of the Spanish Retail Association (AER), he has established himself as a key thinker on the intersection of retail and technology. His approach emphasizes people-first strategies, advocating for retail models that embrace innovation while preserving human connection.
Turienzo has advised major Ibero-American retail firms and has taught at renowned institutions such as ESIC Business & Marketing School, the Spanish Institute of Digital Economy (ICMED), The Valley Digital Business School, and Florida International University (USA). He is the author of the Amazon Reports 2018 and 2019 and runs a widely-read blog on retail strategies with over 2 million annual visits from 20+ countries. His work focuses on digital transformation, customer behavior, and the evolving role of physical stores in a tech-driven world.
His talks are engaging, well-documented, and forward-thinking, ideal for corporate and academic audiences. Turienzo blends storytelling with rigorous analysis, delivering insights that are both strategic and practical. His conferences are known for their clarity, relevance, and emphasis on adapting to change with empathy and intelligence.
A data-driven keynote that dismantles the myth of a retail apocalypse and demonstrates the enduring value of physical stores in global strategies.
An insightful talk on how generational shifts are reshaping consumer habits and how retailers must adapt by creating emotionally engaging and specialized spaces.
A keynote exploring the application of AI, Big Data, and 3D printing in retail, promoting a vision where technology serves human-centric strategies.
If you are looking for a strategic and dynamic speaker for your next event or conference on retail or commercial innovation, you can book Laureano Turienzo Esteban through Thinking Heads. As one of the most prominent figures in the retail sector, Laureano delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure his participation in your upcoming event or conference.
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