Susana Campuzano

Who Is Susana Campuzano?

Susana Campuzano is one of Spain’s most renowned experts in Luxury Marketing and Management. With a career spanning over 30 years in the luxury sector, Susana held key strategic roles at iconic companies like Chanel, where she served as Marketing Director and launched signature products such as Egoiste, Allure, and the Precision cosmetic line. Beyond her extensive experience with luxury brands, Susana worked in fashion distribution as Marketing Director for Value Retail and in the jewelry sector as Business Director for De Beers in Spain. Currently, she is the founder and director of Luxury Advise, a consultancy specialized in the strategic management of luxury brands.

What is her Background?

Susana Campuzano began her career in the art world before joining Chanel Spain, where she worked for 13 years. Her experience in the sector led her to specialize in Luxury Marketing, and in 2003 she published *The Universe of Luxury*, the first book in Spanish to analyze luxury from a strategic perspective. In 2005, she founded Luxury Advise, a consultancy that advises companies on luxury brand management, and in partnership with IE Business School, she created Spain’s first Executive Program on Strategic Luxury Brand Management. Susana is also a frequent speaker and educator on luxury marketing topics and a key figure in training future leaders in the luxury industry.