Jan Carlzon

Former CEO of SAS Scandinavian Airlines (1981-1993)

English

Swedish

Travels from

Sweden

Stockholm

What are the Expert’s Topics?

Topics

Specific topics

About the Expert

Who Is Jan Carlzon?

Jan Carlzon is globally recognized as a turnaround specialist and strategic leadership expert. With over 25 years of experience in the travel and airline industry, he served as President and CEO of SAS Group (1981-1993), transforming the Scandinavian airline into a model of profitability and customer satisfaction.

Author of the bestselling book “Moments of Truth,” Carlzon is a pioneer in employee motivation and strategic management. His book, translated into 20 languages, remains one of the most influential business texts ever written.

What is his Background?

In 1967, Jan Carlzon joined Vingresor, one of Europe’s largest tour operators, becoming CEO in 1974 and transforming the struggling company in less than a year. In 1978, he took the helm of Swedish airline Linjeflyg, leading it to profitability within three years.

In 1981, Carlzon became CEO of SAS, rescuing the airline from crisis and making it profitable within a year. During his tenure, SAS became a customer-centric model and Carlzon emerged as a pioneer of free-market competition in the European airline industry.

Since 1994, Carlzon has been involved in various European business ventures. He founded NETnet International SA, an innovative telecommunications company, and co-founded Ledstiernan, a venture capital organization focused on the tech sector.

Among his numerous accolades, Carlzon has received the King of Sweden’s Medal, honorary doctorates, and has been listed among the 100 most influential Swedes in history.

Speaker’s Conferences

What Are His Conferences Like?

Jan Carlzon’s conferences inspire leaders and teams to rethink their management models. He advocates for a decentralized approach, empowering decision-making at every level of the organization to foster innovation and efficiency.

With practical examples and strategic insights, Carlzon demonstrates how companies can place people at the center of their operations to achieve outstanding results and thrive in competitive markets.

Selection of Conferences

Strategic Leadership in Times of Change

Learn how to adapt organizations to competitive environments through decentralization, team empowerment, and customer-focused strategic management.

Moments of Truth: Transforming Your Organization

Based on his bestselling book, this talk highlights how to turn everyday customer interactions into opportunities to strengthen your brand and improve results.

Innovation and Competitiveness in Global Markets

Carlzon shares strategies for thriving in a globalized environment, emphasizing the importance of free-market competition and agile decision-making in evolving industries.

More about the Expert

Videos

Book Jan Carlzon for your Event

Do You Want To Book Jan Carlzon?

If you’re looking for an inspiring talk on strategic leadership and business transformation, you can book Jan Carlzon through Thinking Heads. As an innovative leader and renowned author, Jan provides a unique perspective to empower teams and build competitive organizations. Contact Thinking Heads today to secure his participation in your next event.

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