Jan Carlzon

Who Is Jan Carlzon?

Jan Carlzon is globally recognized as a turnaround specialist and strategic leadership expert. With over 25 years of experience in the travel and airline industry, he served as President and CEO of SAS Group (1981-1993), transforming the Scandinavian airline into a model of profitability and customer satisfaction.

Author of the bestselling book “Moments of Truth,” Carlzon is a pioneer in employee motivation and strategic management. His book, translated into 20 languages, remains one of the most influential business texts ever written.

What is his Background?

In 1967, Jan Carlzon joined Vingresor, one of Europe’s largest tour operators, becoming CEO in 1974 and transforming the struggling company in less than a year. In 1978, he took the helm of Swedish airline Linjeflyg, leading it to profitability within three years.

In 1981, Carlzon became CEO of SAS, rescuing the airline from crisis and making it profitable within a year. During his tenure, SAS became a customer-centric model and Carlzon emerged as a pioneer of free-market competition in the European airline industry.

Since 1994, Carlzon has been involved in various European business ventures. He founded NETnet International SA, an innovative telecommunications company, and co-founded Ledstiernan, a venture capital organization focused on the tech sector.

Among his numerous accolades, Carlzon has received the King of Sweden’s Medal, honorary doctorates, and has been listed among the 100 most influential Swedes in history.