CMO Nokia Mobiles / HMD Global and former Global Head of Brand, Marketing and Digital for the Olympics (IOC).
Who is Lars Silberbauer?
Lars Silberbauer is a renowned expert in digital marketing and brand strategies. With extensive leadership experience at iconic companies such as LEGO, MTV, and the International Olympic Committee (IOC), he has been recognized as one of the 25 most innovative and influential professionals in marketing in Europe.
What are his conferences like?
Lars Silberbauer's conferences are inspiring and enriching. Focusing on digital transformation, social media marketing, and the construction of strong brands, Lars offers valuable insights and practical strategies for audiences across various industries. His presentations are dynamic and filled with concrete examples that illustrate his success in the digital world.
What is his background?
With an impressive track record, Lars has held key roles in leading global companies. His outstanding work at LEGO Group, where he drove the global strategy in social media and digital, positioned LEGO as the most engaging brand on social media and YouTube in the toy industry. Additionally, as the CMO of Nokia Mobiles / HMD Global and Global Head of Brand, Marketing, and Digital for the Olympics, Lars has strategically led teams across different continents, solidifying his expertise in global marketing.
Selection of conferences:
"Building Brands in the Digital Era"
Discover how Lars Silberbauer led LEGO to become the most engaged brand on social media and YouTube in the toy industry.
"Digital Strategies for Business Success"
Learn from his experience at MTV and how he propelled the brand in the digital landscape.
"Marketing in the Times of the Olympics"
Explore how he led the strategy for branding, marketing, and digital at the Olympics, a globally significant event.
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