Jaime Rodríguez De Santiago

Who Is Jaime Rodríguez de Santiago?

Jaime Rodríguez de Santiago is a technology entrepreneur passionate about the transformative impact of technology on society. He served as General Manager for Southern and Western Europe at FREE NOW, Europe’s largest urban mobility company, and previously led BlaBlaCar in Iberia and Germany, establishing it as a leading brand in Spain. Simultaneously, he created **Kaizen**, a continuous learning podcast with over five million downloads, consistently ranking among Spain’s top shows in education and personal development. Currently, he directs the Leadership and Executive Development Program at Instituto Tramontana.

What is his Background?

Jaime has built his career around the societal impact of technology. He was among the first employees at Zhilabs, a pioneering startup in big data for telecommunications, and co-founded 6cero, an online citizen journalism platform. At BlaBlaCar (2013-2018), he attracted millions of users and positioned the brand in key markets. Later, at FREE NOW, he managed urban mobility strategies across Europe. He has also taught at ISDI and The Valley Digital Business School. In 2023, Jaime published **La realidad no existe**, a book exploring rational thinking and decision-making.

What Are His Conferences Like?

Jaime Rodríguez de Santiago delivers dynamic, inspiring, and practical talks, drawing from his expertise in technology, leadership, and digital transformation. He covers topics such as the impact of disruptive technologies on mobility, leadership in the sharing economy, entrepreneurship, and rational decision-making. His relatable and accessible style makes his sessions highly engaging for professionals and students alike. His participation in events like TEDx and Google Activate highlights his ability to connect with diverse audiences.