Business leader in the retail sector
President of El Corte Inglés (2014-2018)
Resistance to change leads to failure
Language:English, Portuguese, Spanish
Dimas Gimeno is a Spanish businessman with more than 20 years of experience in retail. Between 2014 and 2018, he was president of El Corte Inglés, a retail giant in Spain and Europe, with annual sales of 16 billion euros, 90 shopping centers in Spain and Portugal and more than 92,000 employees.
Currently, Dimas serves as a consultant and expert in the retail sector, with a great interest in city tourism, payment methods, omnichannel sales, new business models arising from digital transformation and important issues discussed in various international forums.
During his career at El Corte Inglés, Dimas held multiple positions with varying degrees of responsibility. He achieved numerous milestones for the group, such as the international expansion of the brand to Portugal –a significant achievement given that El Corte Inglés was a conservative company with no expansion objectives.
Dimas also promoted and led the company’s e-commerce transformation, creating an online platform and positioning it as a serious competition for Amazon in Spain. In addition, he drove the creation of new brands and hospitality projects, such as the Gourmet Experience, which involves delicatessen products and premium class beverages or he new multi-brand store WOW, aiming to revolutionize the current concept of shopping.
During his years as president of El Corte Inglés, the EBITDA of the company increased from 721.41 million euros in 2013 to 980.93 in 2016, due to the execution of all these initiatives and strategies.
Dimas Gimeno has a degree in Law, with an LLM in Private Law and an Executive MBA from IESE. He considers himself a film enthusiast, studied the discipline in Sydney (Australia) and Madrid (Spain), and shot two short films.
·Challenges and opportunities for retail. How can retail succeed in a period of rapid change?
Dimas Gimeno knows the main problem of retail firms comes not from the competition but by resistance to change. In this talk he will deal with some of the keys for transforming an operation at the necessary speed that’s required by the current situation: collaboration, useful technology, a balance between the global and the local, exquisite care of the client, and the search for workers who are creative and willing to adapt to change and innovation.
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