brand engineering
Branding
Posicionamiento y marcas
Simplicidad / simplificación
Raúl Peralba is an internationally recognized expert in competitive strategic positioning and branding, a pioneer in introducing advanced brand strategy concepts in Spain and Europe. As the founder of Positioning Systems, the first consultancy specializing in positioning and differentiation in the Spanish market, and as a partner of Trout & Partners, Peralba worked alongside Jack Trout, one of the marketing industry’s foremost thinkers, helping brands and organizations strengthen their presence in global markets. With extensive experience in place branding and country branding, Raúl is also a reference in creating strong identities for countries and cities.
Raúl Peralba began his career as the CEO of ABENGOA S.A. in Venezuela and Panama, later serving as a delegate for Spain’s National Institute of Industry (INI) in South America. Since then, he has advised private companies and public institutions in Spain, MERCOSUR, the United States, and China, collaborating on projects with clients such as Telefónica, Banco Santander, Repsol, Iberia, and the European Commission. As the author of various works and Spanish translations of Jack Trout’s books, he has played a key role in promoting concepts like positioning and differentiation in Spanish-speaking markets. His most notable work, *The KICS Principle* (*Keep It Competitive, Stupid*), provides a practical guide to helping companies achieve market-preferred positions.
Raúl Peralba’s conferences focus on the practical application of strategic positioning and how brands can differentiate themselves in competitive markets. Using his KICS Principle® model and the UEP® concept (Unique Emotional Proposition), Peralba offers his audiences concrete strategies to establish an emotional connection with customers. With a dynamic approach based on his extensive branding experience, Raúl demonstrates how simplicity can be an essential value in building powerful and sustainable brands in today’s business landscape.
Discover how to claim a preferred market position using Raúl Peralba’s KICS Principle®. This talk teaches audiences to develop a Unique Emotional Proposition (UEP®) to attract and connect with customers through emotion. Raúl offers practical advice on integrating simplicity into business strategy to strengthen brand positioning.
Explore the world of place branding and how to create a strong identity for cities and countries. Raúl Peralba shares effective strategies for positioning and promoting destinations, highlighting the role of country branding as a key element in global competitiveness.
Learn to adopt Raúl Peralba’s strategic thinking and move beyond the classic approach to strategic planning. This conference provides innovative ideas that will transform your competitive strategy and help you stand out in today’s constantly evolving market.
If you’re looking for an impactful talk on strategic positioning and brand differentiation, you can book Raúl Peralba through Thinking Heads. As a leader in branding and competitive positioning, Raúl offers expert insights and practical tools to help companies achieve strong market positions. Contact Thinking Heads today for more information and to secure his participation in your next event.
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