Juan Carlos Alcaide
Expert in Marketing and Customer Service
Fixed and happy suppliers, fixed and happy employees, happy and permanent customers.
Consultant, business school professor and writer Juan Carlos Alcaide is one of the leading specialists in Spain in customer experience, service marketing, customer service and loyalty. With almost thirty years of consulting experience, he has provided training for more than 120 companies, some of them in the internationally, and he is a very complete professional, who brings together experience, training and communication skills. He began to give conferences in 2000, aimed at executives from Spain and Latin America belonging to different sectors. In Spain has he participated in more than 150 congresses, symposiums and conferences, either at institutional events or for professionals.
Bet on a humanistic and technological vision of Marketing; the future of organizations is in artificial intelligence, cognitive computing and the internet of things. In his projects he advocates a practical and modern approach to marketing and customer experience management, betting for many years to combine the use of technology with a humanistic vision of management, promoting obtaining the most of digitization. and the closeness, complicity and humanity in the search for commercial intimacy and a trustworthy and honest relationship between clients and suppliers.
With degrees in Sociology, Master in Human Resources and PhD candidate in Economics, he founded and is the director of MdS, a consulting firm that develops tailor-made projects for profitable client management. . He combines his intense professional activity with teaching. Since 1994 he has been a professor at ESIC, where he teaches the Master GESCO and the MBA-MADAM. He has also taught at IE, EADE, EOI, the European Forum and many business schools.
Juan Carlos is the author and co-author of 10 specialized books, including the 100 Errors of Customer Experience, Customer Loyalty and Industrial Marketing In addition, he has written and published articles in specialized Spanish and Latin American magazines. He also collaborates as an expert in reference publications including Marketing y Ventas (Harvard Deusto), and in economic and general media. In addition, he is the author of blogs in Expansión, La Razón and Huffignton Post.
Adecco Chief Marketing Communication Officer (2011-2018). President of Instituto Coca-Cola de la Felicidad (2005-2009).
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