Javier Martínez García

Who Is Javier Martínez García?

Javier Martínez García is a renowned expert in *Fan Experience Management* with extensive experience in marketing, professional sports, leisure, and entertainment. Having worked for iconic companies such as The Walt Disney Company and Atlético de Madrid, Javier has revolutionized how brands connect with their audiences. His approach focuses on transforming customers into emotionally connected and monetizable fans, a key formula for business success.

Since 2017, he has been an independent advisor for prestigious brands like GSIC powered by Microsoft, Manchester City Football Club, and Globant, and he is a regular speaker at international forums and business schools.

What is his Background?

Javier Martínez García has held impactful roles at leading companies. For nearly 14 years, he worked at The Walt Disney Company, serving as Chairman of Walt Disney Co. Iberia and Vice President of Marketing and Sales at Walt Disney Parks & Resorts France and Benelux.

In 2014, he became the General Business Manager of Atlético de Madrid, leading the club’s international expansion and achieving a 400% increase in sponsorship revenue within ten months. He was also responsible for designing the fan experience at the Wanda Metropolitano, one of Europe’s top stadiums and the host of the 2019 UEFA Champions League Final.

In recent years, he has worked in Saudi Arabia’s theme park industry, gaining valuable insights into the region’s business dynamics. Additionally, he has international experience in markets like Spain, Portugal, India, Mexico, Belgium, France, China, and the United States, and speaks five languages fluently.