Cambio cultural: comenzar al principio
CRM del siglo XXI
Customer experience / Experiencia de cliente
La gestión relacional del cliente
La medición del valor del cliente
Marketing one to one
Don Peppers is globally recognized as a leading authority on customer relationship management (CRM) and customer experience. Through his pioneering work, Peppers drove the CRM revolution with Martha Rogers, positioning Peppers & Rogers Group as a leader in strategic consultancy for organizations aiming to build customer-focused management. His influence has guided global companies in building profitable relationships and implementing customer-oriented strategies that improve ROI.
Don Peppers, a graduate of the U.S. Air Force Academy and Princeton University, began his career as an engineer and economist before moving into leadership roles in marketing. He co-founded Peppers & Rogers Group and authored numerous international bestsellers, including “The One to One Future,” known as the “CRM Bible,” which redefined the relationship between companies and customers. Peppers has been recognized among The Times’ “50 Business Brains” and Accenture’s “100 Business Intellectuals.” The Data & Marketing Association inducted him into its Hall of Fame in 2013, underscoring his lasting influence on marketing and business management.
Don Peppers’ talks are impactful, customized to the needs of each audience, and designed to inspire organizations to build deep, long-term customer relationships. His dynamic, engaging style, combined with his expertise and real-world examples, motivates attendees to transform their approach to a more ethical, customer-centered management. Peppers’ talks not only introduce innovative ideas but also offer practical strategies to tackle today’s market challenges.
In this talk, Don Peppers explores how organizations can transform trust into a strategic asset by promoting proactive honesty and transparency. Peppers highlights how customer loyalty can be positively affected when companies anticipate customer needs and problems, creating long-term trust that enhances customer value and strengthens brand reputation.
This talk delves into how a customer-centric approach can be key to achieving sustainable competitive advantage. Through success stories and practical examples, Peppers presents a management model where CRM and customer experience are essential tools for differentiation in the marketplace and maximizing customer ROI.
In a constantly changing digital environment, Peppers discusses strategies that help businesses foster customer loyalty through innovation in user experience. This talk explores how companies can adapt to evolving expectations, providing personalized experiences that not only satisfy customers but also strengthen their loyalty.
Peppers addresses the risks of short-termism in business and offers alternatives focused on long-term strategies that favor profitability and sustainability. Through inspiring examples, he demonstrates how companies can overcome short-term crises and focus on creating continuous value through responsible, proactive customer practices.
If you’re looking for an innovative and customer-focused talk on CRM and customer experience, you can book Don Peppers through Thinking Heads. As one of the leading figures in CRM and business strategy, Don offers an expert perspective on the importance of customer-centered management in today’s market. Contact Thinking Heads today for more information and to secure his participation in your next event.
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Contact us
MADRID
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
Seoul
© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40