Brand Experiences and Brand Strategy Specialist
Dr. Coleman specialises in helping services brands drive growth and retain relevance through brand experiences – something that has come into sharp focus during these times of COVID-19. Working across digital platforms and in person, Dr. Coleman’s widely acknowledged thought leadership means he is a highly sought-after international keynote speaker, panel moderator and trusted c-suite advisor. Johnson & Johnson, Singapore Airlines, Dubai Properties, Maybank, Orange and PepsiCo are amongst the brands he has helped.
Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. He has helped brands in a range of sectors including financial services, telecoms, technology, pharmaceuticals, healthcare and fast-moving consumer goods. This extensive global experience enables Darren to deliver engaging in-house or public keynotes on a broad range of brand-related topics. Characterised by a light-hearted and engaging style, Darren’s keynotes impart clear and concise insights that are designed with practical application in mind. Darren is also frequently invited to moderate panel discussions and roundtables, sit on expert panel boards and facilitate executive level sessions at away days or retreats.
Prior to founding his agency, Wavelength Marketing, Darren completed an MA in marketing and a PhD in B2B services brand marketing. The combination of Darren’s extensive commercial experience and deep subject matter knowledge means he is uniquely placed to deliver insightful keynotes that hold particular appeal for intellectually curious audiences around the globe.
Delivering brand-driven growth: How to get it right
Dr. Coleman outlines how attendees can drive growth at their organization through brand and not functional product features.
Competing through brand experiences: Three steps for success
Dr. will demystifies the brand experience building process so attendees can start to build brand experiences for themselves.
Building a winning services brand: Consistency is the key
Drawing on his extensive services branding experience, Dr. Coleman provides actionable advice that will help service brand marketers overcome the specific challenges they face.
Building a B2B service brand: Winning through emotionally charged brand experiences
Dr. Coleman demonstrates why B2B services brands that compete through emotion and experiences are leaving their competitors behind
Creating an employee advantage: Aligning employee experience with your employer brand
Dr. Coleman outlines how attendees can craft an employee experience that contributes to their employer brand and so helps them win the war for talent.
Building a values-led organization: The importance of data and employee engagement
Why building a values-led organization makes good business sense and how attendees can go about doing it.
Brand and service design: A marriage made in heaven?
How attendees can weave their brand into the fabric of service design so they can deliver more scalable and consistent customer-centric brand experiences.
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