business growth
Content Marketing
CRM
customer experience
retail
Sport
Javier Martínez García, known as The Fan Maker, is one of the world’s leading voices in Fan Experience Management and in designing growth strategies driven by emotion.
With over 25 years of executive experience across five continents, he has built his career at the intersection of business development, technology, marketing, entertainment, and innovation, leading senior management projects for The Walt Disney Company, Atlético de Madrid, and Globant, as well as advising global leaders such as Global Sports Innovation Center Powered by Microsoft, IMG, and Manchester City Football Group.
He demonstrates that the same emotional principles that move fans in sports and entertainment can successfully be applied to any industry — from banking to luxury, technology, and corporate services — to strengthen connection, loyalty, and growth.
Creator of the Fan-Driven Growth® methodology, Javier offers a practical framework that transforms emotion into a competitive advantage and a driver of sustainable development.
Javier spent nearly 14 years at The Walt Disney Company, where he served as Chairman of Disney Iberia and Vice President of Marketing and Sales for Southern Europe, France, and Benelux, leading the commercial and brand strategy of one of the world’s most iconic entertainment groups.
He later joined Atlético de Madrid as Chief Business Officer, driving the club’s global expansion and brand positioning, as well as the design of the Metropolitano Stadium fan experience, recognized as one of the most innovative venues in Europe.
Since 2020, he has played an active role in the transformation of Saudi Arabia—first as Executive Director of Sponsorships and Strategic Partnerships at Qiddiya Investment Company (PIF), and later as Managing Director Middle East at Globant, where he established the regional office and led its strategic development.
His professional experience spans Europe, Asia, the Americas, and the Middle East. Fluent in five languages, Javier combines strategic thinking with deep cultural and emotional understanding of global markets.
Javier Martínez is an inspiring, engaging, and practical speaker. His style blends the storytelling energy of an entertainer with the strategic mindset of a global executive. Each talk is designed so that audiences — whether from finance, technology, consumer goods, or hospitality — can apply the fan relationship model to their own business context.
Fan-Driven Growth: Turning Emotion into Business Traction
How the principles that drive fans can be applied in any business to create connection and loyalty.
Why Have Clients When You Can Have Fans?
How to transform transactional relationships into lasting emotional bonds.
The Business of Belonging: Building Communities That Drive Results
Why communities are the new competitive advantage in a world seeking connection and purpose.
Under the Skin: A Journey into the Fan Universe
The psychology of emotion and how to design human relationships that build brand value.
Phygital Is the New Reality: Reinventing Connection in the Hybrid Era
How to combine physical and digital experiences to create memorable and meaningful connections.
Global Leadership: How to Lead Winning Teams Worldwide
Leadership and cohesion lessons drawn from real experiences with multicultural teams.
What Money Can’t Buy: Unique Experiences That Create Loyalty
The strategic value of exclusive experiences as tools for loyalty and differentiation.
Make It Live! The Stadium of the Future
How the principles of live entertainment and emotion can inspire corporate engagement.
Talks on Saudi Arabia:
The New Saudi Arabia: Living Change from Within
The Saudi Sports Revolution: How Sports Drive Transformation
If you’re looking for an inspiring talk on *Fan Experience Management*, marketing, or digital transformation in the entertainment industry, you can book Javier Martínez García through Thinking Heads. With his global strategic vision and experience at leading brands like Disney and Atlético de Madrid, Javier provides unique tools to transform customers into loyal fans. Contact Thinking Heads today for more information and to secure his participation in your next event.
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