Steve Thomson is the Managing Director of Engagement Lab’s UK operations, where he oversees the company’s activities across Europe. With extensive experience in marketing and communications research, Steve has specialized in consumer trends, brand strategy, and the effectiveness of advertising and communications. He is a recognized authority in “brand advocacy,” word of mouth, and influencer marketing, with deep expertise in peer-to-peer influence across various markets and cultures. Steve is known as a leader in holistic brand WOM (word of mouth) measurement and is a frequent speaker at industry events and conferences.
Steve has an extensive background with leading research organizations, having held director roles at Research International, GfK/NOP, and Ipsos, as well as serving as Managing Director of RoperASW Europe prior to its integration into GfK/NOP. Over his career, he has conducted in-depth research on consumer influence dynamics, covering everything from influencer behavior to building effective communication strategies. A graduate in Economics from the University of Cambridge, Steve brings a strategic and practical vision that has made him a key figure in brand research and innovation.
Steve Thomson’s conferences are known for their analytical approach and deep insights into consumer trends and the dynamics of influence. With a clear and persuasive style, Steve provides valuable insights into how brands can harness brand advocacy and word-of-mouth marketing to improve their reach and effectiveness across diverse markets. His ability to translate complex concepts into practical strategies makes his talks highly valued by marketing and communication professionals. As a frequent speaker at industry events, Steve offers a unique perspective on brand impact measurement and optimization.
Explore the dynamics of peer-to-peer influence and the impact of word-of-mouth marketing on purchasing decisions. Steve Thomson breaks down the strategies brands can implement to maximize their reach and influence across various markets.
In this talk, Steve presents a comprehensive methodology for measuring the impact of brand communications and influencer marketing, highlighting the key factors that determine success in a competitive environment.
With years of experience in brand advocacy research, Steve shares strategies for building genuine brand advocates and leveraging the power of word-of-mouth to strengthen customer loyalty and brand perception.
If you’re looking for an expert talk on influencer marketing, brand advocacy, and advertising impact measurement, you can book Steve Thomson through Thinking Heads. As a leader in brand analysis and consumer behavior, Steve offers a strategic, data-driven perspective on how brands can enhance their market influence. Contact Thinking Heads today for more information and to secure his participation in your next event.
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