business growth
business trends
Change management
consumer trends
Content Marketing
customer service
digitalization
economic growth
economic situation
Economical outlook
Founder
innovation
organizational development
strategic planning
success
transformation
US economy
Robbie Kellman Baxter is a leading strategic consultant, author, and speaker, widely recognized as the creator of the term “Membership Economy.” With over twenty years of experience in developing growth strategies through subscription models, loyalty, and digital communities, Robbie is the founder of Peninsula Strategies, a consultancy that helps companies leverage the benefits of the Membership Economy. She has worked with organizations of all sizes, from startups to industry leaders like Netflix, Microsoft, and Electronic Arts, and is the author of the acclaimed books *The Membership Economy* and *The Forever Transaction*, which are highly regarded as essential resources in marketing and loyalty.
Before launching Peninsula Strategies, Robbie worked as a consultant with Booz-Allen & Hamilton and gained extensive experience in Silicon Valley product marketing. With a degree from Harvard College and an MBA from Stanford Graduate School of Business, Robbie has spent decades advising companies on how to build recurring revenue and long-term customer loyalty through membership strategies. Her expertise has led her to speak at major universities and organizations worldwide, and she has created numerous LinkedIn Learning courses on topics such as innovation, customer success, and membership strategies. Her knowledge in subscription models, SaaS, and digital communities makes her a pioneer in the Membership Economy.
Robbie Kellman Baxter’s conferences are practical, strategic, and inspiring, focused on helping attendees understand and apply the principles of the Membership Economy in their own organizations. With a clear style and real-world case studies, Robbie provides leaders with concrete tools to boost customer loyalty and create sustainable revenue streams. Her focus on subscriptions, loyalty, and community building offers attendees a comprehensive view on how to transform their businesses to remain competitive in an ever-changing market.
This talk explores the fundamental principles of the Membership Economy and how they are reshaping industries. Robbie explains how organizations can benefit from subscription models and long-term loyalty, sharing strategies to transform any type of business into one focused on membership.
In this session, Robbie shares best practices for fostering loyalty and building engaged communities. Using examples from leading companies, she demonstrates how a membership approach can strengthen customer relationships and positively impact retention.
This program covers the seven key principles of the Membership Economy that every organization should understand. Robbie delves into each principle and provides specific tactics for implementing successful membership strategies that generate recurring revenue and foster deep customer connections.
Robbie discusses how the membership model has altered the way customers interact with brands. This talk equips companies with tools to meet new customer expectations and stand out in a competitive market.
If you’re looking for an innovative talk on subscriptions, customer loyalty, and community building, you can book Robbie Kellman Baxter through Thinking Heads. As a leader in the Membership Economy, Robbie offers expert insights to transform businesses and maximize customer loyalty. Contact Thinking Heads today for more information and to secure her participation in your next event.
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+(34) 91 310 77 40
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40