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José Luis Izquierdo Martín, More the Magician, is not your average expert in strategic innovation, entrepreneurship and creativity. His approach to these issues, always with the ultimate goal of improving the competitiveness of the company with motivation as the needed fuel is absolutely original... and successful. And he does it always with a twist, because Mr. Izquierdo is, also, a outstanding professional magician and entrepreneur.
His lectures and seminars are therefore, peppered with many examples taken from real life, magic tricks, lots of humor, irony and quotes.
His strong business background, he holds an MBA in management from the University of Navarra-IESE, has allowed him to specialize in designing unique products aimed at businesses and executives seeking to improve their communication skills and capabilities.
Izquierdo, who is also a TV presenter, entrepreneur, script and article writer and actor, has published the book El viaje a la innovación: Ideas para crecer (The Journey to Innovation: Ideas to Grow) edited by the Spanish Chambers of Commerce in which he analyzes over forty detailed case studies of innovative entrepreneurs that have built their production processes and businesses around this principle and whose experiences are truly inspirational.
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