Fernando Machado

What Are His Conferences Like?

Fernando Machado’s conferences are dynamic, inspiring, and packed with practical examples of how brands can stand out in saturated markets. With a provocative and engaging style, Machado shares his experiences leading disruptive campaigns and his vision of how creativity can drive business growth. His presentations cover topics such as digitalization, branding, gaming, and innovation, offering attendees practical tools they can apply to their own marketing challenges. His ability to connect with diverse audiences makes his talks invaluable for both marketing professionals and business leaders.

Selection of Conferences

The Future of Brands and Gaming

In this talk, Fernando Machado shares his experience in the gaming industry and how brands can connect with the growing gaming community, which represents 40% of the global population. He explores trends like the metaverse and NFTs, offering strategies for brands looking to enter this emerging space.

How to Be a Less Boring Client

Fernando tackles the challenge of being a creative client and how to collaborate effectively with agencies to create standout campaigns. Drawing from his work with Burger King and Dove, he provides principles for defining strong brand positions and creating powerful briefs that deliver impactful results.

WTF R U Guys Doing?

In this talk, Fernando recounts the relaunch of the Burger King brand, highlighting how he changed the brand’s trajectory with a limited budget while maintaining relevance in a highly competitive market. This session is full of lessons on boldness and creativity.

Brand Purpose with a Side of Fries

Machado explores how global brands like Burger King and Activision Blizzard have adopted a purpose beyond just selling products. This talk examines the ROI of “brand love” and how to define a purpose that genuinely resonates with consumers.