Fernando Machado
Global Chief Marketing Officer of NotCo
Fernando Machado is the new CMO of plant-based food innovation company, NotCo. A world renowned marketer, he previously held CMO roles at Restaurant Brands International, Burger King, and most recently games giant Activision Blizzard. Fernando is a world class marketer and acclaimed keynote speaker in topics around marketing, creativity, design, technology and ESG.
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Dove Real Beauty Sketches, Dove Camera Shy, Vaseline Sea of Skin, Moldy Whopper, Whopper Detour, Google Home of the Whopper, Burning Stores, Popeyes Chicken Sandwich, Tony Hawk Pro Skater Scratch That Board, among so many other ad campaigns that became part of pop culture all have one thing in common: The fact that they delivered strong in-market results. Well… That and the marketer who worked behind them.
Machado is known as an expert in his field, providing inspiration to many on the basis of his creative genius. With a passion for growing brands and businesses, Machado is an avid believer that creativity can be a source of competitive advantage. Over the years, he has established a reputation for his distinctive propositions, innovation, design, technology and overall marketing approach.
Fernando Machado is currently the Global Chief Marketing Officer of NotCo, the international plant-based food tech unicorn valued at 1.5 billion. With a first-of-its-kind patented A.I. technology named Giuseppe, NotCo is transforming the food industry by delivering elevated plant-based options to consumers.
Joining in April 2023, Machado plans to lead the company to success on a global scale through disruptive marketing yielding strong in-market results. Alongside ideating behind and supporting the launch of NotCo’s unique plant-based innovations, Machado also spearheads a variety of unique growth tactic opportunities including food service and like-minded consumer brand partnerships.
Prior to NotCo, Fernando spent two years as chief marketing officer at Activision Blizzard, where he was responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush among others).
Preceding his time at Activision Blizzard, Machado served as chief marketing officer for seven years at Restaurant Brands International (RBI), where he infused brands like Burger King, Popeyes and Tim Hortons with purpose by driving sustainability, improving product quality, modernizing design, and enhancing the organization on the basis of tech, digital and brand development. Prior to Restaurant Brands International, Fernando worked for 18 years at Unilever, where he climbed the ranks by working on different product categories and brands, including Dove where he led the groundbreaking “Real Beauty Sketches”.
Through his work over the years, Machado has made lasting impact and formed pop-culture as we know it. Holding a long list of industry accolades, including AdWeek Grand Brand Genius in 2013 and 2018, a title never been won twice by the same person, Machado constantly appears in global marketing and creativity rankings.
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