Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership. A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. Kevin’s latest book 64 Shots: Leadership in a Crazy World (2016) offers frameworks and solutions for winning in a business world that has become volatile, complex, uncertain, and ambiguous.
Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-ColaMiddle East; and later Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ In 1989, Kevin moved to Auckland, New Zealand, to become Chief Operating Officer with Lion Nathan, growing the company to become the region’s leading brewer. From 1997 to 2014 Kevin was New York-based CEO Worldwide at Saatchi & Saatchi, one of the world’s leading creative organizations, with responsibility for the effectiveness of several of the world’s leading advertising budgets including for clients Toyota and Procter & Gamble. He retired as Chairman of Saatchi & Saatchi in 2016.
For 16 years Kevin was a member of the Management Board of Publicis Groupe, the Paris-based global communications group active in 108 countries and employing 80,000 professionals, as it grew from the world’s seventh largest communications group to the third.Kevin advises national organizations and global brands across commerce, media and sport. He has honorary appointments and doctorates at a number of universities. He is Honorary Professor of Creative Leadership at Lancaster University (England), Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), and Honorary Professor of Leadership and Innovation at the University of Victoria School of Business (Canada).
Marketing Director of Google Latin America (2006-2010). Expert in 2.0 companies
Editor of the British edition of Wired magazine, contributor to GQ and Tech Traveller
Freelance sustainability strategy consultant
Expert on leadership, coaching, talent and management
President and CEO of Aena (2017-2018). President and CEO of CESCE (2016-2017). Secretary of State for Trade of Spain (2011-2016). State Economist.
Contact with Thinking Heads to hire professional keynote speakers in Positive Psychology such as Shawn Achor, experts in high performance.
Foudner, President & CEO of i2Co: School of Transformative Leadership
Founder and Director of The Be Group. Award-winning Entrepreneur & Personal Brand Expert.