Kevin Roberts

Who Is Kevin Roberts?

Kevin Roberts is an international business leader, founder, and educator renowned for his innovative approach to leadership, marketing, and creative thinking. As the founder of Red Rose Consulting, he advises business leaders and teams on generating transformative ideas and emotional connections that drive extraordinary value. During his tenure as CEO Worldwide at Saatchi & Saatchi (1997-2014), Kevin cemented his reputation as a visionary capable of transforming organizations and creating impactful global advertising campaigns. His latest book, *64 Shots: Leadership in a Crazy World* (2016), offers tools to tackle the challenges of an increasingly volatile, complex, uncertain, and ambiguous business environment.

What is his Background?

Born in Lancaster, England, Kevin began his career in the 1960s with the iconic London fashion house Mary Quant. He later held executive marketing roles at Gillette and Procter & Gamble across Europe and the Middle East. At just 32, he became CEO of Pepsi-Cola Middle East and later led Pepsi in Canada, engaging in the legendary “Cola Wars” against Coca-Cola. In 1989, he moved to New Zealand as COO of Lion Nathan, transforming the company into the region’s leading brewer.

As CEO Worldwide of Saatchi & Saatchi, Kevin oversaw global advertising strategies for major brands like Toyota and Procter & Gamble. He also served on the Board of Publicis Groupe for 16 years, contributing to its rise as the world’s third-largest communications group. Kevin is an Honorary Professor at several international universities and an advisor to prestigious organizations in commerce, media, and sports.