business trends
teamwork
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Jonatan Loidi is a renowned entrepreneur and international consultant, founder and CEO of GrupoSet, a leading consulting firm in Latin America specializing in strategy, marketing, and innovation, with offices in Argentina, Uruguay, Miami, Orlando, and Madrid. With over 20 years in business, Loidi has been recognized as Entrepreneur of the Year in Argentina (2016) and awarded the Mercurio Prize by the Argentine Marketing Association for the best marketing plan in 2017. As an influential speaker and author of several bestsellers, he has delivered over 750 conferences across 20 countries, captivating audiences with his clarity and actionable insights.
Jonatan Loidi has built an impressive career advising major companies across Latin America, including global names like IBM, Santander, Oracle, and Scotiabank. His expertise in marketing, commercial management, and innovation has enabled him to lead a team of over 60 professionals at GrupoSet, providing top-level services to some of the most prominent companies in the region. He has held academic positions, including Director of the Marketing Degree at the Universidad Católica Argentina, and currently, he is a professor in the MBA program at Universidad Torcuato Di Tella. Loidi is the author of six books, including bestsellers *¿Qué es eso del Marketing?* and *ADNPYME*. He is also a columnist for Forbes and Infobae and creator of the successful podcast “ADN EMPRESARIO.” Loidi organizes executive experiences with Disney, NASA, and Toyota, offering specialized training programs in service quality, innovation, and leadership.
Jonatan Loidi’s conferences are known for their motivational and practical approach, offering attendees innovative, applicable tools in each presentation. His dynamic and engaging style deeply resonates with the audience, making a lasting impact at each event. Combining theory and practical insights, Loidi is a go-to speaker for leaders, executives, and entrepreneurs, often recognized as one of the top speakers in the region. His expertise in service culture and leadership ensures his presentations deliver strong, applicable knowledge for corporate environments.
In this conference, Jonatan Loidi introduces the innovative P.S.E. formula for innovation, developed by his consulting firm, GrupoSet. With a proven and practical approach, he provides attendees with effective tools to implement innovation processes that yield tangible, sustainable results in their organizations.
Jonatan Loidi emphasizes the importance of a customer-centric culture and presents a logical, straightforward approach to helping organizations differentiate themselves through service. This conference provides actionable strategies that enable attendees to create exceptional customer experiences and increase brand value.
Inspired by his role as an instructor in Disney’s service quality model, Loidi reveals the secrets behind Disney’s success in customer service. This conference explores how culture and leadership can position a company as a leader in its sector with a distinctive approach to the customer experience.
Focusing on personal growth and motivation, this conference encourages attendees to push their limits and develop strategies to achieve ambitious goals. Jonatan Loidi shares experiences and concepts that inspire participants to overcome obstacles and progress toward their objectives.
If you’re looking for an inspiring and practical talk on innovation, service culture, or leadership, you can book Jonatan Loidi through Thinking Heads. As a leading figure in these areas, Jonatan offers expert insights into transforming business management and enhancing organizational success. Contact Thinking Heads today for more information and to secure his participation in your next event.
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+(34) 91 310 77 40
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40