Jeffrey Hayzlett is a global business celebrity and marketing expert known for his bold approach to leadership and growth. As former Chief Marketing Officer at Eastman Kodak (2006-2010), Hayzlett led one of the company’s most iconic transformations. Author of the bestsellers “The Mirror Test” and “Running the Gauntlet,” Jeffrey has been called a “celebrity CMO” by Forbes and is an internationally renowned speaker. With decades of experience, Hayzlett has become a prominent figure in the marketing industry and frequently appears on CNBC, Fox Business, and MSNBC, sharing his expertise on business growth and innovation.
With a distinguished career in marketing and business development, Jeffrey Hayzlett has held executive roles in top companies and advised organizations on strategic transformation. His tenure at Kodak included overseeing all marketing activities and brand development, and he served as president of the Business Marketing Association and board member of influential organizations. He has received numerous awards, including the Frost & Sullivan Lifetime Achievement Award in Marketing, and was recognized as one of the top 10 C-Suite Twitters. Jeffrey is the founder of The Hayzlett Group, a strategic consulting firm, and recently became editor of “Tweeting & Business,” one of the first business magazines focusing on social media.
Jeffrey Hayzlett’s conferences are known for their energy, candor, and practical focus, inspiring audiences to push boundaries and embrace strategic change. Drawing from his experiences at Kodak and other projects, Jeff challenges business leaders to confront their biggest obstacles, redefine marketing strategies, and adapt to digital transformation. His talks cover topics such as leadership, innovation, and market adaptation, providing insights that help businesses gain momentum and position themselves competitively in today’s market.
In this talk, Jeffrey shares his “Mirror Test,” an innovative method to evaluate and revitalize a company’s marketing and sales strategy. Based on his experience leading Kodak’s transformation, he explains how to leverage social media, redefine your brand message, and reposition your business in today’s economy. This session encourages attendees to analyze their business honestly and make the necessary changes for growth.
This talk is a practical guide on how to face change and foster growth in challenging environments. Jeffrey shows leaders how to build the resilience and momentum needed to implement strategic, lasting change. The audience learns to identify areas that need transformation, and to gather the vision and courage required to drive effective change while winning customers and profitability in the process.
If you’re looking for a powerful and transformative talk on leadership, innovation, and business growth, you can book Jeffrey Hayzlett through Thinking Heads. As one of the most influential marketing experts with extensive experience in organizational change, Jeff provides invaluable insights to help businesses reach the next level. Contact Thinking Heads today to learn more and secure his participation in your next event.
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