Branding
consumer trends
Content Marketing
customer experience
customer service
internet marketing
Social media
Fernando Anzures is an acclaimed international strategist in multicultural sales and management. As the former CEO of Coca-Cola Colombia, he has helped transform businesses across the Americas with disruptive strategies that blend execution, creativity, and innovation. He is the founder of EXMA, the largest marketing, business, and innovation platform in Iberoamerica, offering a wide array of events, editorial work, and training programs. With over 450 keynotes delivered worldwide, Anzures is a renowned speaker on topics like business trends, entrepreneurship, social media, and word-of-mouth marketing.
Fernando Anzures brings over 18 years of corporate experience, having held leadership positions in sales, marketing, and general management at multinational companies such as Coca-Cola, Philip Morris, and Red Bull. He has worked across eight Latin American countries, building a strong track record in business growth and transformation.
In 2011, Anzures launched his entrepreneurial journey by founding Liquid Thinking Latam, a marketing consultancy focused on consumer behavior. He also acquired Talk WOM, an innovative Word of Mouth company with offices in Mexico, Argentina, and Colombia. In 2013, he became a partner and director at Marketing News Magazine, one of Colombia’s leading marketing publications. Anzures is also the author of three bestselling books on marketing and business leadership, and he frequently contributes to major publications across Latin America. Throughout his career, he has advised numerous companies on digital transformation and sales optimization strategies.
Fernando Anzures delivers dynamic and disruptive conferences, blending real-world case studies with innovative strategies in marketing and sales. With an inspirational style, he covers essential topics like entrepreneurship, the power of word-of-mouth marketing, customer service, and digital transformation. His presentations are known for their practical insights, helping businesses apply creative strategies that generate tangible results. Audiences appreciate his ability to connect deeply, drawing from his experience as both a corporate leader and entrepreneur.
In this talk, Fernando Anzures explores how companies can embrace disruption as a key driver of innovation in their marketing strategies. He shares success stories and tools for executing plans that blend creativity with measurable outcomes, helping businesses remain competitive in a global market.
Anzures explains how word-of-mouth marketing has evolved in the digital and social media landscape. He illustrates how brands can leverage recommendations and authenticity to make a lasting impact on consumers and drive sales, using real-world examples.
This talk dives into the latest trends in shopper marketing and how businesses can adapt their sales strategies to evolving consumer behavior. Anzures provides practical tools for enhancing customer experience and achieving better commercial results.
This conference focuses on entrepreneurs and business leaders, showing how to build and grow businesses in times of economic uncertainty. Drawing on his own experience as an entrepreneur, Anzures shares insights on developing resilience and agility in business.
If you’re looking for an inspiring and disruptive talk on marketing, entrepreneurship, or innovation, you can book Fernando Anzures through Thinking Heads. As one of the most influential marketing figures in Iberoamerica, Fernando offers expert insights on transforming sales and engaging consumers in the digital age. Contact Thinking Heads today for more information and secure his participation at your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
– Solid Contracts: Legal protection and clear clauses regarding cancellations.
– Plan B: Immediate backup support in case of unforeseen events.
– Fiscal Compliance: Proper invoicing and adherence to regulations.
– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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