Félix Muñoz

Who Is Felix Muñoz?

Felix Muñoz is a renowned marketing and communication professional with over 30 years of experience leading these areas at major companies such as Coca-Cola, Telefónica, Movistar, and Cepsa. Throughout his career, he has consistently pioneered innovation, creating new working methodologies and achieving significant success across all these organizations. He has also served as the President of the Spanish Association of Advertisers, where he founded the prestigious Effectiveness Awards, and chaired the Association for the Self-Regulation of Advertising. Felix has been a jury member at major marketing and advertising festivals, a professor at top business schools, and a speaker at leading professional forums. He has been recognized as the Best Marketing Professional by the Spanish Marketing Association and has received numerous awards in creativity, efficiency, and innovation. Currently, Felix works as an independent marketing and communication consultant, helping companies improve their competitiveness and optimize resources.

What is his Background?

Felix Muñoz has accumulated an extensive track record of success, having led large teams and managed multimillion-dollar budgets during his time at Coca-Cola, Telefónica, Movistar, and Cepsa. His experience as a consultant allows him to combine deep marketing knowledge with a hands-on approach, offering practical, useful advice to all types of companies. He is the creator of Systemic Marketing, a methodology aimed at transforming how marketing and communications are managed within businesses. His approach is based on five pillars: ensuring that marketing actions are aligned with business objectives, deeply understanding human behavior, developing a strong communication strategy, fostering creativity and collaboration, and integrating all aspects of the business to ensure consistency and efficiency.

In addition to his extensive consulting work, Felix has served as the president of the Spanish Association of Advertisers and was instrumental in creating “copy advice” for pre-approval advertising, and launched the trust seal for online advertising in Spain. He is also the author of La marca de la felicidad, which recounts the creation of Coca-Cola’s brand in Spain and its journey to market leadership.