Fernando Trías de Bes is one of the most influential Spanish-speaking economists and writers, specializing in innovation, creativity, and business management. Known for his disruptive approach, he has authored more than 21 books, some co-authored with global figures like Philip Kotler. His best-known works include Good Luck and Lateral Marketing. Trías de Bes has sold over five million copies of his books, translated into 40 languages. His deep understanding of the economy and society, combined with his analytical skills, makes him a leading expert in corporate management and organizational transformation into innovative ecosystems.
With a degree in Business Sciences and an MBA from ESADE and the University of Michigan, Fernando Trías de Bes has been a pioneer in the field of innovation and business management. His career includes co-authoring major books with Philip Kotler, such as Winning at Innovation and Lateral Marketing, both of which have been recognized for their impact on marketing and business innovation. In addition to his success as a writer, Trías de Bes has contributed to media outlets such as La Vanguardia and El País Semanal, and he serves as director of executive seminars at ESADE.
Trías de Bes has been invited to hundreds of international events, delivering over 500 conferences on topics such as economics, innovation, and creativity. He has trained thousands of executives, helping them transform their companies by integrating innovative management practices. He is also a successful fiction writer, with works like Tinta and Mil millones de mejillones, showcasing his versatility as an author.
Fernando Trías de Bes’ conferences are dynamic, insightful, and focused on business transformation. With a disruptive approach, Trías de Bes encourages organizations to rethink their business models and create ecosystems that foster innovation and creativity. He uses practical examples and clear concepts to demonstrate how innovation is key to facing future challenges. His ability to blend economic theory with a humanistic and approachable style makes his talks inspiring and motivating, perfect for executives and professionals looking to transform their companies and adapt to market changes.
In this talk, Fernando Trías de Bes analyzes how companies must transform their organizational structure into innovative ecosystems. He explores how to manage change, boost creativity, and transform value networks to tackle the challenges of the future.
Trías de Bes demonstrates how creativity can be a key competitive advantage in the business world. Based on his book *The Reconquest of Creativity*, he offers strategies for fostering a culture of innovation and creativity within organizations to drive exceptional results.
Fernando discusses how leaders can guide their companies through times of uncertainty, using innovation as a tool for adaptability and sustainable growth. Through examples and practical cases, he teaches how to develop a mindset focused on change and constant innovation.
In this conference, Fernando Trías de Bes analyzes how collaboration between diverse talents is essential for creating truly different results. He explains how companies can benefit from integrating varied perspectives to generate disruptive innovations that stand out in the market.
If you’re looking for an inspiring talk on innovation, creativity, or business transformation, you can book Fernando Trías de Bes through Thinking Heads. As one of the most influential economists and authors on business topics, Fernando offers unique and expert insights into how companies can adapt and thrive in a constantly changing environment. Contact Thinking Heads today for more information and secure his participation at your next event.
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40