Big Data
Customer experience / Experiencia de cliente
Posicionamiento y marcas
Transformación digital
Felix Muñoz is a renowned marketing and communication professional with over 30 years of experience leading these areas at major companies such as Coca-Cola, Telefónica, Movistar, and Cepsa. Throughout his career, he has consistently pioneered innovation, creating new working methodologies and achieving significant success across all these organizations. He has also served as the President of the Spanish Association of Advertisers, where he founded the prestigious Effectiveness Awards, and chaired the Association for the Self-Regulation of Advertising. Felix has been a jury member at major marketing and advertising festivals, a professor at top business schools, and a speaker at leading professional forums. He has been recognized as the Best Marketing Professional by the Spanish Marketing Association and has received numerous awards in creativity, efficiency, and innovation. Currently, Felix works as an independent marketing and communication consultant, helping companies improve their competitiveness and optimize resources.
Felix Muñoz has accumulated an extensive track record of success, having led large teams and managed multimillion-dollar budgets during his time at Coca-Cola, Telefónica, Movistar, and Cepsa. His experience as a consultant allows him to combine deep marketing knowledge with a hands-on approach, offering practical, useful advice to all types of companies. He is the creator of Systemic Marketing, a methodology aimed at transforming how marketing and communications are managed within businesses. His approach is based on five pillars: ensuring that marketing actions are aligned with business objectives, deeply understanding human behavior, developing a strong communication strategy, fostering creativity and collaboration, and integrating all aspects of the business to ensure consistency and efficiency.
In addition to his extensive consulting work, Felix has served as the president of the Spanish Association of Advertisers and was instrumental in creating “copy advice” for pre-approval advertising, and launched the trust seal for online advertising in Spain. He is also the author of La marca de la felicidad, which recounts the creation of Coca-Cola’s brand in Spain and its journey to market leadership.
Felix Muñoz’s conferences are focused on topics such as marketing, creativity, digital transformation, brand management, and communication technologies. He has delivered more than 120 conferences, many aimed at industry professionals, and is known for his engaging style and clear, insightful message. Felix’s ability to translate complex ideas into actionable strategies resonates deeply with his audiences, making his presentations highly impactful.
His sessions offer a fresh and innovative perspective on modern marketing challenges, particularly in a world reshaped by technological revolutions and changing consumer behavior. Felix emphasizes the importance of aligning marketing with business goals, understanding consumer psychology, and using communication strategies to create lasting, impactful results.
Felix Muñoz explains his *Systemic Marketing* methodology, which views businesses holistically, recognizing that all actions are interconnected. He demonstrates how aligning marketing actions with business goals, understanding consumer behavior, and integrating communication strategies can transform a company’s competitiveness and efficiency.
In this talk, Felix explores how creativity and innovation are essential tools for modern marketing. He shares insights on how companies can foster a culture of creativity, adapt to the latest technological trends, and implement innovative solutions to stay ahead in the competitive business environment.
Felix addresses the profound impact that digital transformation and new communication technologies have had on marketing and branding. He offers actionable strategies for companies to leverage big data, social media, and digital platforms to optimize their communication efforts and engage effectively with today’s consumers.
If you’re looking for an expert speaker on marketing, innovation, or digital transformation, you can book Felix Muñoz through Thinking Heads. With his extensive experience in leading global brands and his innovative Systemic Marketing model, Felix can provide unique and valuable insights for your event. Contact Thinking Heads today for more information and secure his participation in your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
– Solid Contracts: Legal protection and clear clauses regarding cancellations.
– Plan B: Immediate backup support in case of unforeseen events.
– Fiscal Compliance: Proper invoicing and adherence to regulations.
– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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